LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 02

FIRST SEMESTER – APRIL 2007

VC 1502 – HUMAN COMMUNICATION

 

 

 

Date & Time: 24/04/2007 / 1:00 – 4:00 Dept. No.                                                Max. : 100 Marks

 

 

PART A

 

Answer ALL the following questions in not more than 50 words each:               (10 x 3 = 30)

 

1. Self concept
2. Feedback
3. Propaganda
4. Noise
5. Semiotics
6. SMMR model
7. Emblem
8. FAST
9. Stereotyping
10. Projection

 

PART B

Answer any FIVE of the following in about Two pages each:                                 (5 x 8 = 40)

 

11. Write about the characteristics of verbal communication.
12. List out the different gazes in an eye contact. Give examples.
13. Communication is a multi-disciplinary subject. Critically analyze.
14. Bring out the differences between mass media and group media.
15. Medium is the message – Comment.
16. Discuss the various types of listening.
17. Define paralanguage. Write about its role in communication.

 

PART C

Answer any TWO of the following in about Three pages each:                           (2 x 15 = 30)

 

18. Emphasize the importance of proxemics & haptics in communication. Elaborate on their significance in nonverbal communication.
19. Explain McLuhan’s four waves of communication.
20. Write about various barriers in human communication.
21. What are the universal principles of human communication?

 

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