LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
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B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
FIFTH SEMESTER – April 2009
VC 5510/VC 5500 – DEVELOPMENT COMMUNICATION
Date & Time: 17/04/2009 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
PART A
Answer ALL the questions (10 X 2 = 20)
- Development Communication
- Colonialism
- Modernization
- Third World
- Diffusion of Innovation
- Street Theatre
- Social Marketing
- DVAP
- Target Group
- NGO
PART B
Answer ANY FIVE questions. (5 X 7 = 35)
- Elaborate on the models of Development.
- Discuss upon Development in Tradition bound society.
- Illustrate the Model of Daniel Lerner & Everett Rogers.
- Elaborate on “Communication for Social Change”
- Elucidate the role of a communicator in the process of social change.
- Trace the ‘Alternative silver screen’ for social change.
- Consumerism is against development – discuss.
PART C
Answer ANY THREE questions. (3 X 15 = 45)
- Discuss the effect of Globalisation and Corporatization on the Third World Countries.
- Bring out the salient features of the ‘Participatory Theories and Approaches’.
- Evaluate the role of folk media in social change with suitable examples.
- What do you understand by Social Advertising? Do you agree / disagree with the criticisms leveled against it. Explain your position.
- Elaborate on the various aspects involved in executing a Social Campaign.
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