LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

TG 01

FIRST SEMESTER – April 2009

VC 1502 / 1500 – HUMAN COMMUNICATION

 

 

 

Date & Time: 22/04/2009 / 1:00 – 4:00       Dept. No.                                                       Max. : 100 Marks

 

 

PART A

 

1. Answer ALL the following not exceeding six lines      (10 X 3 = 30)

 

1. Passive Listening
2. Semiotics
3. Phatic Communication
4. Polarization
5. Regulators
6. Paralanguage
7. FAST
8. Touch Avoidance
9. Territoriality
10. Gain loss theory

PART B

 

1. Answer ANY FIVE questions not exceeding one page (5 X 8 = 40)

 

11. State the five significant uses of Eye Communication.
12. Explain the SMMR model of Communication.
13. Identify the barriers to Verbal Communication.
14. State the factors that influence the Space Communication.
15. Define Cultural Time & Distinguish digital and analog Time.
16. Explain the features of Group Communication.
17. State the various functions of Mass Communication.

 

PART C

 

III. Answer ANY TWO of the following in about three pages each.  (2 X 15 = 30)

 

18. Explain the basic principles of Human Communication.
19. Elaborate the general characteristics of Non Verbal Communication.
20. Explain the significance of Body language in Human Communication.
21. Elucidate McLuhan’s concept on Media and Culture.

 

 

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