LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

TG 06

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SIXTH SEMESTER – April 2009

VC 6603 – MEDIA MANAGEMENT

 

 

 

Date & Time: 18/04/2009 / 9:00 – 12:00          Dept. No.                                                      Max. : 100 Marks

 

 

PART A

 

Answer ALL the questions                                                                                       (10 X 2 = 20)

 

1. Scientific Management
2. Contingency Theory
3. Media Personnel
4. First – Level Manager
5. Management Ethics
6. Recruitment
7. Conceptual Skills
8. Co-op Advertising
9. PR
10. Market Phone

 

PART B

 

Answer ANY FIVE questions.                                                                                    (5 X 7 = 35)

 

11. Explain Henry Fayol’s Managerial Principles.
12. Elucidate the role and function of personnel manager.
13. Briefly discuss the emerging approaches to the management thought.
14. Briefly explain the Rational Decision-Making Process.
15. Discuss the Factors influencing & affecting Film Scheduling & Budgeting.
16. Discuss the characteristics of profit, sales and market share in Advertising management.
17. Explain the general responsibilities and qualities of a Production Manager.

 

PART C

 

Answer ANY THREE questions.                                                                          (3 X 15 = 45)

 

18. Trace the Evolution of Behavioral Approach to Management.
19. Elaborate on the Management Functions with respect to Media Organizations.
20. “The Business of business is business”. Comment on the statement from the perspectives of management and social responsibility.
21. Elucidate the various aspects of Group decision making.
22. Explain the role and responsibilities of the Promotion and Marketing Director in Advertising Management.

 

 

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