LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

SECOND SEMESTER – APRIL 2011

VC 2503 – INDIAN MEDIA SCENARIO

 

 

 

Date : 08-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

GIVE BRIEF ANSWERS TO ALL QUESTIONS  (50 WORDS MAXIMUM)       (10×2=20 marks)

 

1. Fourth Estate
2. Cool Media
3. Pop Culture
4. Nickelodeon
5. DTH
6. Raja Harishchandra
7. CBFC
8. Therukoothu
9. Advertorial
10. Infotainment

PART – B

 

WRITE SHORT NOTES ON ANY FIVE OF THE FOLLOWING (200 WORDS MAXIMUM)                                                                                                                                                     (5×8=40 marks)

11.Explain the role of Indian press during the nationalist period.

12. Discuss the role of gatekeepers in the print medium.
13. Write notes on transnationalisation of media.
14. Critically analyse community radio vs. public radio.
15. Brief about press council of India.
16. What are the recent trends in Tamil cinema in terms of the characterization of heroes?
17. Explain the characteristics of folk media.
18. Analyse the influence of communication technology on Indian culture.

 

PART – C

 

ANSWER TWO QUESTIONS IN ABOUT 400 WORDS EACH:                         (2×20=40 marks)

19. Television industry thrives on advertising but excessive food advertising may be having a

detrimental effect on children’s overall health – Give your critical views.

20. Negative stereotypes of youth in print and television news can affect the way society views

them-  Discuss

21. Explain the six theories of the press.
22. Discuss : Utilization of folk media in social change.

 

 

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