LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2011

VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 25-04-2011              Dept. No.                                                  Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer ALL the questions in about 50 words each.                                                (10 X 2 =20)

 

1. Mass media
2. Rhetoric
3. Critical Autonomy
4. Realism
5. Mass audience
6. Narrative
7. Community radio
8. Visual Coding
9. Citizen journalism
10. Alternative media

PART –B

 

Answer any FIVE questions in about 200 words each.                                           (5 X 8 =40)

 

11. Discuss media saturation among today’s audience.
12. How does management of information take place in media?
13. Explain how not to study media?
14. Explain the concept of selection in media.
15. Discuss the impact of Reality shows on children.
16. Explain the dominant and subordinate ideologies.
17. Discuss in detail the concept of trial by media.

PART – C

 

Answer any TWO questions in about 400 words each                                            ( 2 X 20 = 40)

 

18. Do media glorify “Violence”? Discuss with examples.
19. What are media determinants? Explain with examples.
20. Write about the Indian initiatives towards alternative media.
21. Discuss the role of media during the recent “Commonwealth games – Delhi 2010”.

 

 

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