LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

SIXTH SEMESTER – APRIL 2011

VC 6656/VC 6603 – MEDIA MANAGEMENT

 

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART-A                     

 

Answer ALL the questions                                                                                         10×2=20 marks                             

 

1. Group Think
2. Risky shift
3. TRP
4. Lateral thinking
5. H.R
6. Departmentalization
7. Leadership
8. Organization
9. Media Ownership
10. Vertical Communication

PART-B

 

Answer ANY FIVE questions in about 200 words each                                         5×8=40 marks     

 

1. Describe the basic functions of a manager?  In your opinion which one is the most crucial and why?
2. Discuss various definitions of management.
3. Outline the organizational structure of a typical media production company.
4. Explain the scheduling techniques.
5. Detail the functions of a director in TV production and its management.
6. What is the role of innovation in media organization? Illustrate with  recent examples of innovations
7. Suggest atleast five methods to motivate the work force in the Indian Film industry.

PART-C

 

Answer ANY TWO questions in about 400 words each                                        2 x 20=40 marks

 

1. “The Business of Business is Business”.  Discuss FOR and AGAINST this statement from the

perspective of management and social responsibility.

19. Explain the factors which influence decision-making process.
20. Media is both an economic and Social Institution. Explain.
21. Write about any three schools of management.

 

 

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