LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
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FIFTH SEMESTER – APRIL 2007
VC 5500 – DEVELOPMENT COMMUNICATION
Date & Time: 27/04/2007 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
I. Answer ANY FIVE not exceeding 300 words each. 5×10=50
- Mention six major causes of under-development.
- What are the major criticisms against the diffusion of innovation approach?
- Enumerate the key concepts associated with development. Explain any two of these, which are relevant to India.
- What are the various stages involved in participatory communication?
- Do you think that the Internet can be used as a development communication tool? Substantiate your arguments with examples.
- Differentiate the mechanical and organic models of development.
- How does street theatre stand different from other theatre forms?
- Compare and contrast social ad and commercial ad.
II. Answer ANY TWO not exceeding 500 words each. 2×25=50
- Critically evaluate the dominant paradigms of development and development communication.
- Discuss the role of folk media in promoting social change with recent examples.
- Highlight the differences between community video and professional/conventional video identified by Keyan G.Tomaselli & Jeanne Prinsloo.
- What are the major impacts of globalisation in the third world countries?
Comment on the role of media in the process of globalisation.
- Bring out the salient features of the ‘Participatory Theories and Approaches’ as explained by Silvio Waisboard.
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