LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

 

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FIFTH SEMESTER – November 2008

VC 5512 – MASS COMMUNICATION THEORIES

 

 

 

Date : 07-11-08                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART A

 

1. Answer ALL                                                                    (10 X 2 = 20 marks)

 

1. Content Analysis
2. Feedback
3. Gender
4. Audience Positioning
5. Mediation
6. Hegemony
7. White Propaganda
8. Critical Autonomy
9. Media Convergence
10. Digitalization

PART B

 

1. Answer ANY FIVE (5 X 7 = 35 marks)

 

11. What are the main concepts of media society theories?
12. Explain Mass Culture and Popular Culture.
13. Explain Media rhetoric according to Len Masterman.
14. Media as a mediator of Social Reality – Comment.
15. ‘Channel of communication reflects significantly on the message. Comment.
16. Discuss about dominant are alternative paradigms.

 

 

PART C

 

III. Answer ANY THREE questions.                                                                 (3 X 15 = 45 marks)

 

17. What are the four models of communications? Explain.
18. Discuss the influences of new Media an traditional media.
19. Ownership controls the media – Discuss.
20. Discuss the role and significance of audience.
21. Television sells its audience to advertisers – Comment.

 

 

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