LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2010

VC 5518/VC 5510/5500 – DEVELOPMENT COMMUNICATION

 

 

 

Date : 29-10-10                     Dept. No.                                                   Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer ALL the questions                                                                                                            (10×2=20 marks)

 

1. Culture
2. Development
3. Development Communication
4. Street Theatre
5. Modernization
6. Empowerment
7. Social ad
8. Mass Media
9. Gender
10. Target Audience

PART – B

 

Answer any FIVE questions in about 200 words each.                                                         (5 x 8 = 40 marks)

 

1. Has industrialization helped in the process of development in our country?
2. Can women self help groups be viewed as a sign of development?
3. Brief about the model of Daniel Lerner.
4. How can a communicator initiate the process of social change?
5. Give your views on communication for social change.
6. What are the goals of development communication?
7. Why is audience analysis necessary before launching an ad campaign?

 

PART – C

 

Answer any TWO  questions in about 400 words each                                    (2 x 20 = 40 marks)

 

1.  Critically analyze the challenges of using mass media for development in third world

countries.

19. Commercial brands are launching social campaigns like, Aircel’s SAVE OUR TIGERS

campaign.  Can we understand this initiative as Communication for development?

       Discuss.

20. Evaluate the role of folk media in bringing out a social change.Give appropriate examples.
21. What are the various aspects involved in executing a campaign on “RIGHT TO FOOD”?

 

 

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