Marketing Aptitude
1. The target group for SME loans is
(1) all business men
(2) all professionals
(3) all SSIs
(4) all of these
(5) None of these
2. Cross-selling is not effective for which one of the following product?
(1) Debit cards
(2) Saving accounts
(3) Internet banking
(4) Pension loans
(5) Personal loans
3. Cross-selling the basis function of
(1) all employers
(2) all employees
(3) all sales persons
(4) planning department
(5) All of these
4. B2C stands for
(1) There is not any term
(2) Business to Consumer
(3) Business to Corporate
(4) Business to Companies
(5) Business to a Country
5. Relationship Banking is
(1) relation with close kins
(2) relation with marketing persons
(3) relation with bankers and customers for retaining the customers
(4) tele-marketing in cities
(5) Concentrating on particular customers
6. Labeling of the product contains information about
(1) production date
(2) quantity of production
(3) name and address of producer
(4) ‘1’, ‘2’ and ‘3’
(5) None of the above
7. Marketing of services is known as
(1) transaction marketing
(2) door to door marketing
(3) relationship marketing
(4) internal marketing
(5) None of these
8. Bank marketing and …….. are same.
(1) transaction marketing
(2) service marketing
(3) indoor marketing
(4) All of these
(5) None of these
9. Find the correct statement.
(1) Marketing is redundant in monopolistic companies
(2) Performance of sales person depends upon the amount of incentives paid
(3) Marketing is influenced by peer performance
(4) An increase in market share indicates fall in business volume
(5) A mission statement is part of the company’s prospectus
10. Data mining means analyzing the data stored with
(1) the DSA
(2) the front-office staff
(3) the back-office staff
(4) the customers
(5) None of the above
11. Bancassurance can be sold to
(1) all banks
(2) all insurance companies
(3) insurance Agents
(4) all existing and prospective bank customers
(5) All of the above
12. A successful ‘Blue ocean strategy’ requires
(1) effective communication
(2) innovative skills
(3) motivation
(4) All of the above
(5) None of the above
13. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Entity
(4) Small and Medium Enterprises
(5) None of the above
14. One of the following is not involved in the growth strategies of a company is
(1) horizontal Integration
(2) vertical Integration
(3) diversification
(4) intensification
(5) None of the above
15. CRM (Customer Relationship Management) is
(1) a pre-sales activity
(2) a tool for lead generation
(3) an ongoing daily activity
(4) the task of a DSA
(5) All of the above
16. Home loans can be best canvassed among
(1) builders
(2) flat owners
(3) land developers
(4) aggriculturists
(5) individuals wanting to buy a flat or house
17. One of the following is not included in the 7 P’s of Marketing. Find the same
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these
18. Market share means
(1) market value of share
(2) sensex
(3) stock Market
(4) share of business between the firms of same level
(5) ups and downs of market
19. Reference group includes
(1) market Sector
(2) satisfied customer
(3) producer
(4) research and development’s technique
(5) All of the above
20. Target customer means
(1) cost centre
(2) profit centre
(3) old customer
(4) new customer
(5) All of these
21. Cash is ……….. assets of a
(1) fictitious
(2) current
(3) fixed
(4) current and fixed
(5) All of these
22. Who is prospect customer?
(1) Assets
(2) Staff
(3) Potential customer
(4) Present customer and manager
(5) All of the above
23. Sub-market is known as
(1) origin of market
(2) merging of market
(3) process
(4) market segment
(5) plan
24. Sales quota is a
(1) control activity of sales management
(2) product
(3) service
(4) department
(5) None of t he above
25. MRO is
(1) Money Rate Over
(2) More Rate Over
(3) Maintenance Repair and Operating
(4) All of the above
(5) None of the above
26. BEP stands for
(1) Book-even-page
(2) Break-even-page
(3) Book-even-point
(4) Break-even-point
(5) All of these
27. Innovation means
(1) new idea
(2) new raw material
(3) production style or new product
(4) All of the above
(5) None of the above
28. MRO applies for
(1) consumable supplies items
(2) research and development
(3) shares
(4) bond
(5) All of the above
29. Trickle-across theory is concerned with
(1) trademark
(2) patent
(3) brand
(4) fashion
(5) salary and wage determination
30. ATM are
(1) branches of bank
(2) manned counters of banks
(3) unmanned cash dispensers
(4) All of the above
(5) None of the above
31. Home loans are granted to
(1) individuals
(2) institutions
(3) builders
(4) All of these
(5) None of these
32. Credit cards are used for
(1) cash withdrawals
(2) purchase of air tickets
(3) purchase of consumable items from retail outlets
(4) All of the above
(5) None of the above
33. Cross selling means
(1) identifying customer needs
(2) matching the products to customer needs
(3) convincing the customers of product benefits
(4) responding to questions and objections of customers
(5) All of the above
34. Bank Marketing means
(1) selling of banks
(2) merger of banks
(3) selling bank’s products and services
(4) selling various items in banks
(5) All of the above
35. What is the full form of LIC?
(1) Life Insurance Corporation
(2) Life Insurance Commission
(3) Life India Corporation
(4) All of the above
(5) None of the above
36. What is the full form of ECB ?
(1) Extra Commercial Banking
(2) Extra Commercial Borrowings
(3) External Commercial Borrowings
(4) All of the above
(5) None of the above
37. Marketing creates …………. for goods and services.
(1) demand
(2) supply
(3) value
(4) interest
(5) None of these
38. Capital goods market deals with
(1) non-durable goods
(2) goods
(3) products
(4) durable goods
(5) All of these
39. Micro environment includes
(1) market demand
(2) consumer
(3) competition
(4) All of these
(5) None of these
40. Macro environment includes
(1) demography
(2) economy
(3) technology
(4) All of these
(5) None of these
41. Service Marketing is the same as
(1) transaction marketing
(2) relationship marketing
(3) internal marketing
(4) outdoor marketing
(5) All of the above
42. Good marketing requires one of the following
(1) proper planning
(2) good team work
(3) good communication skills
(4) knowledge of products
(5) All of the above
43. Marketing in banks is a necessity today, due to
(1) liberalization
(2) nationalization
(3) fashion
(4) urbanization
(5) marketing in banks is not necessary, as banking in India is more than 200 yr old
44. Diversification means
(1) dividing the market into small segments
(2) dividing energy of the sales persons
(3) marketing of diverse products
(4) All of the above
(5) None of the above
45. Online marketing is
(1) same as face-to-face marketing
(2) easier than traditional marketing
(3) boring, as customers are not visible
(4) voluminous task
(5) None of the above
46. Marketing is influenced by
(1) product demand
(2) public taste
(3) buyer behaviour
(4) brand image
(5) All of these
47. Market Share means
(1) share market
(2) share prices
(3) IPOs
(4) scope for marketing
(5) share of business among peers
48. Marketing helps in
(1) boosting production
(2) getting new clients
(3) interacting with strangers
(4) All of the above
(5) None of the above
49. A DSA helps in
(1) boosting direct sales
(2) boosting sales through the net
(3) strengthening indirect marketing
(4) strengthening tele-marketing
(5) All of the above
50. A DSA (Direct Selling Agent) is one
(1) who sells through the internet
(2) who sells direct to the client
(3) who works on the bank counters
(4) who works in back office set up
(5) None of the above
51. Selling is
(1) different from marketing
(2) a sub-function of marketing
(3) same as marketing
(4) more than marketing
(5) None of the above
52. A ‘Lead’ in marketing jargon, means
(1) a metal
(2) a leash
(3) a likely consumer
(4) a team leader
(5) None of these
53. Good selling skills involve ……….
(1) patience
(2) perseverance
(3) empathy
(4) knowledge
(5) All of these
54. Which of the following statement is correct?
(1) Marketing is not required due to globalization
(2) Marketing causes higher expenses and losses
(3) Marketing is not required in profit-making companies
(4) Marketing sharpens the minds of the employees
(5) Marketing is a waste of time in established companies
55. A true marketing mindset requires
(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
(5) Inert mindset
56. Innovation means
(1) inspiration
(2) enthusiasm
(3) compensation
(4) creativity
(5) All of these
57. Internal marketing means
(1) marketing to self
(2) marketing to family members
(3) marketing to the staff members
(4) marketing inside India
(5) marketing outside India
58. A good and effective DSA should
(1) copy the competitor company
(2) criticize the competitor company
(3) join the competitor company
(4) be passive
(5) be more effective than the competitor company
59. ‘Benchmark’ means
(1) benches for customers to sit
(2) benches for salesmen to sit
(3) products displayed on a bench
(4) set standards
(5) All of the above
60. A Call Centre is
(1) a meeting place for DSAs
(2) a training centre for DSAs
(3) a meeting place for customers
(4) data centre
(5) a back office set up where customer queries are answered
61. The sequence of a sales process is
(1) lead generation, call, presentation and sale
(2) sale, presentation, lead generation and call
(3) presentation, lead generation, sale and call
(4) lead generation, call, sale and presentation
(5) there is no sequence required
62. ‘Value-added services’ means
(1) better value at a premium
(2) costlier services
(3) additional services
(4) better value at a discount
(5) At par services
63. To ‘Close a Call’ means
(1) to end the conversation
(2) to put the phone down
(3) to close the doors
(4) to clinch the sale
(5) to close the business
64. ‘Customization’ means
(1) tailor-made products for each customer
(2) customers selling goods
(3) tailor-made products for each staff
(4) a selling process
(5) None of the above
65. Computers manipulate data in many ways and this manipulation is called
(1) upgrading
(2) processing
(3) batching
(4) utilizing
(5) None of the above
66. A Marketing Survey is required for
(1) deciding marketing strategies
(2) deciding product strategies
(3) deciding pricing strategies
(4) All of the above
(5) None of the above
67. The Target Group for Education loans is
(1) all colleges
(2) all parents
(3) research scholars
(4) meritorious students seeking higher education
(5) All of the above
68. Market Segmentation is useful for
(1) preferential marketing
(2) targeting existing clients
(3) identifying prospects
(4) knowing customers’ tastes
(5) All of the above
69. The Target Group for Savings Deposit Accounts is
(1) newborn babies
(2) students
(3) parents
(4) businessman
(5) All of these
70. Market Segmentation can be resorted to by means of
(1) segmenting by age
(2) segmenting by income
(3) segmenting geographically
(4) All of the above
(5) None of the above
71. The Target Group for a Car Loan is
(1) all auto drivers
(2) all auto dealers
(3) all car owners
(4) any individual needing a car
(5) All of the above
72. Market Information means
(1) knowledge of industries
(2) knowledge of households
(3) knowledge of peers
(4) knowledge of customers’ tastes
(5) All of the above
73. Bancassurance means
(1) banks promising to give loans
(2) bank promising to pay interest
(3) banks selling insurance products
(4) assurance to repay loans
(5) None of the above
74. The Target Group for Agricultural Loans is
(1) any farmer
(2) farm labourers
(3) any individual dealing in agricultural or related activity
(4) farmers’ societies
(5) All of the above
75. The Target Group of Credit Cards is
(1) existing cardholders
(2) all graduates
(3) all minors
(4) individuals with taxable income
(5) All of the above
76. Market Segmentation means
(1) segmenting the salesmen
(2) segmenting the employees
(3) segmenting the customers as per their needs
(4) segmenting the products
(5) All of the above
77. ‘Relationship’ in marketing means
(1) relation between sales person
(2) relation between buyer and seller
(3) relation between company and consumer
(4) All of the above
(5) None of the above
78. Marketing of services is known as
(1) transaction marketing
(2) door-to-door marketing
(3) relationship marketing
(4) internal marketing
(5) None of the above
79. ‘Referrals’ means
(1) Reference books
(2) leads provided by operation staff
(3) sales persons
(4) front-office staff
(5) management
80. Bank marketing is same as
(1) transaction marketing
(2) service marketing
(3) indoor marketing
(4) All of these
(5) None of these
81. Leads can be provided by
(1) friends and relatives
(2) websites
(3) directories
(4) colleagues
(5) All of these
82. One of the following is not a sales activity. Find the same.
(1) Identifying leads
(2) Making a call
(3) Presentation
(4) Negotiation
(5) After-sales service
83. Selling is a function undertaken by
(1) all the sales persons
(2) all the employees
(3) entire organization
(4) outsourced agencies
(5) All of these
84. Find the correct statement
(1) Selling is same as marketing
(2) Selling is more than marketing
(3) Selling is part of marketing
(4) All of the above
(5) None of the above
85. Marketing is a function undertaken by
(1) all DSA’s
(2) all front-office staff
(3) whole organization
(4) all of these
(5) None of these
86. Non-product selling means
(1) selling variety of products
(2) selling only one product
(3) selling seasonal products
(4) selling services
(5) All of the above
87. A vision statement is
(1) not required for established companies
(2) not required due to competition
(3) not required as no one understands them
(4) a long term inspiration
(5) None of the above
88. Effective Bank Marketing requires
(1) proper pricing
(2) customized products
(3) simple procedures
(4) market research
(5) All of these
89. Direct Marketing means
(1) face-to-face marketing
(2) melas
(3) seminars
(4) indoor marketing
(5) online marketing
90. Indirect Marketing means
(1) marketing by non-sales persons
(2) market survey
(3) market research
(4) advertisements
(5) All of the above
91. Marketing is ……… . Find the wrong option.
(1) an ancient concept
(2) a modern need
(3) a continuous affair
(4) a team effort
(5) a direct need for survival
92. Customer’s Relationship with the Bank is influenced by
(1) customers attitudes
(2) attitudes of bank staff
(3) interest rates of the bank
(4) attitudes of sales persons
(5) All of the above
93. Marketing is best suited in
(1) buyer’s market
(2) seller’s market
(3) internal marketing
(4) direct marketing
(5) None of these
94. Delivery channels other than Bank counters are
(1) ATM’s
(2) internet banking
(3) mobile banking
(4) tele banking
(5) All of the above
95. Innovation in Marketing means
(1) good communication skills
(2) good negotiation skills
(3) spirited motivation
(4) novel methods of selling
(5) tired of marketing
96. Telemarketing involves
(1) good communication skills
(2) high level of motivation
(3) door-to-door campaigns
(4) event management
(5) All of the above
97. Online Marketing is
(1) same as face-to-face marketing
(2) easier than traditional marketing
(3) boring, as customers are not visible
(4) voluminous task
(5) None of the above
98. A Mission Statement is
(1) same as a vision statement
(2) same as targets
(3) part of the marketing plan
(4) All of the above
(5) None of the above
99. Market Research is required for
(1) deciding sales volume
(2) deciding production levels
(3) deciding marketing strategies
(4) deciding sales team numbers
(5) All of the above
100. Market segmentation means
(1) dividing the sales team into small groups
(2) dividing the marketing process into small steps
(3) dividing the territory into small areas
(4) dividing the target groups into homogenous groups
(5) All of the above
101. Market segmentation is required
(1) for avoiding cold calls
(2) to increase production
(3) for territory allocation
(4) for focused marketing
(5) for increasing profits
102. Softcopy is the intangible output, so what is hardcopy?
(1) The physical parts of the computer
(2) The printed parts of the computer
(3) The printed output
(4) The physical output devices
(5) None of the above
103. Motivation for sales person can be achieved through
(1) high success rate of conversions
(2) better sales incentives
(3) continuous training and updation of knowledge
(4) support from operation staff
(5) All of the above
104. Marketing Education Loans can be done by
(1) approaching eligible students
(2) approaching the parents
(3) approaching colleges
(4) having-tie-ups with Educational Institutes
(5) All of the above
105. Diversification is useful for
(1) attracting more customers
(2) retaining existing customers
(3) increasing sales volume
(4) All of the above
(5) None of the above
106. Which one of the following is not a function of Retail Banking.
(1) Accepting fixed deposits
(2) Giving Home Loans
(3) Giving Education Loans
(4) Joint ventures
(5) None of the above
107. The target group for Fixed Deposits is
(1) all individuals
(2) all corporates
(3) NRI’s
(4) government bodies
(5) All of the above
108. Data mining means
(1) same as database
(2) same as data warehouse
(3) market survey
(4) analyzing the data on customers
(5) None of the above
109. Customer database is
(1) useful for lead generation
(2) useful for cross selling
(3) useful for CRM
(4) useful for customization of products
(5) All of the above
110. Data warehouse is
(1) a godown
(2) a shop selling computers
(3) a showroom
(4) a system where data on customers is stored
(5) None of the above
111. Retail Banking means
(1) retail shopkeepers
(2) banks financing to retail traders
(3) same as universal banking
(4) giving loans to corporates
(5) giving consumer loans to various public
112. Education Loans can be more effectively canvassed by
(1) door-to-door campaigns
(2) e-mail contacts
(3) diversification
(4) tie-up with colleges
(5) All of the above
113. Marketing is the combined study of
(1) buyer’s behaviour and consumer tasks
(2) product demand and product supply
(3) brand building and publicity
(4) sales force abilities and customer responses
(5) All of the above
114. Effective Marketing helps in
(1) boosting the sales
(2) boosting the purchases
(3) boosting the demand and supply
(4) All of the above
(5) None of the above
115. Market size means
(1) size of the sales teams
(2) size of the company
(3) scope for profit
(4) scope for marketing
(5) None of these
116. Market share means
(1) share market
(2) sensex
(3) market changes
(4) market demands
(5) share of business among pears
117.Direct Marketing means
(1) face-to-face marketing
(2) over the counter marketing
(3) door-to-door marketing
(4) All of the above
(5) None of the above
118. A ‘Lead’ means
(1) a buyer
(2) a seller
(3) employee
(4) employer
(5) None of these
119. DSA means
(1) District Sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales Agents
(4) Distributor and State Agents
(5) None of the above
120. A DSA’s main function is
(1) to boost customer contacts
(2) to boost e-mails
(3) to boost telemarketing
(4) All of the above
(5) None of the above
121. A ‘Prospect’ means
(1) company’s prospectus
(2) company’s memorandum of association
(3) a likely buyer
(4) a likely seller
(5) None of the above
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