MASS COMMUNICATION & JOURNALISM
Paper – III
Note : This paper contains seventy five (75) objective type questions of two (2) marks each. All questions are compulsory.
1. Sensational, often irresponsible journalism is identified as
(1) Parachute Journalism
(2) Yellow Journalism
(3) Neo-Journalism
(4) Party Press
2. The ability to access, analyse, evaluate and communicate media messages is known as
(1) Cultural criticism
(2) Critical theory
(3) Media dependency
(4) Media literacy
3. Determinist and instrument views of media see them as purveyors of
(1) Tolerance
(2) Harmony
(3) Prosperity
(4) Violence
4. Theory based on empirical observation guided by the scientific method is
(1) Post-positivist Theory
(2) Hermeneutic Theory
(3) Grounded Theory
(4) Axiology
5. When codes of communication are not meaningfully shared, it leads to
(1) Physical noise
(2) Mechanical noise
(3) Semantic noise
(4) Psychological noise
6. A type of theory that describes an ideal way for media systems to be structured and operated is referred to as
(1) Value system
(2) Normative theory
(3) Scientific theory
(4) Archaic theory
7. The area of cover provided by broadcast media is referred to as
(1) coverage map
(2) market area
(3) media depth
(4) audience area
8. In communication, syllable structure is technically called
(1) paradigmatic
(2) syntagmatic
(3) paraglyphic
(4) ideographic
9. Media of the second degree were dependent on
(1) oral distribution
(2) technical reproduction
(3) handwriting
(4) internal distribution
10. Hierarchy of effects model is a theory related to
(1) social marketing
(2) international communication
(3) public relations
(4) political communiation
11. In communication, cognitive dissonance brings about psychological
(1) Adjustments
(2) Dynamism
(3) Conflicts
(4) Passivity
12. In communication, content information is
(1) meaningless
(2) emotional
(3) non-receptive
(4) factual
13. The answerability model of media accountability prefers
(1) Administrative aggression
(2) Negotiation
(3) Non-material penalty
(4) Moral binding
14. The researcher’s attempt to explain the effects at a cultural or societal level is described as
(1) Macroscopic Theory
(2) Microscopic Theory
(3) Media action Theory
(4) Mid-level Theory
15. A Normative Theory combining aspects of libertarianism and social responsibility theory is
(1) Eastern belief
(2) Latin American value
(3) Western concept
(4) Pluralism
16. The direct mechanical reproduction of behaviour is known as
(1) Imitation
(2) Cognition
(3) Impact
(4) Stimulus
17. Absolute and qualified privileges are discussed under
(1) Legislative protection
(2) Criminal law of justice
(3) Civil law of torts
(4) Defence of India Rules
18. Media institutions manufacture
(1) Marketable goods
(2) Meaninglessness
(3) Representations
(4) Development
19. The idea that “media affect others, but not me” is called as
(1) Personal effect
(2) Second person effect
(3) Third person effect
(4) Demonstration effect
20. Who is the author of the book, ‘Durbar’ ?
(1) Tavleen Singh
(2) T.N. Ninan
(3) Arun Shourie
(4) Barkha Dutt
21. A search for truth through accurate observation and interpretation of fact is described as
(1) Method of mysticism
(2) Method of tenacity
(3) Method of authority
(4) Method of science
22. The prevailing thought or theory of the time in a scientific discipline is identified as
(1) Dominant paradigm
(2) New paradigm
(3) Alternative paradigm
(4) Impactless paradigm
23. A bonafide list of subscribers is necessary for a newspaper to get
(1) The postal benefit
(2) The private donations
(3) The state subsidy
(4) The free quota of newsprint
24. When a company moves sideways buying across different media, it is called
(1) Expressive integration
(2) Natural integration
(3) Lateral integration
(4) Collective integration
25. The civil law of defamation in India is based on
(1) American common law
(2) French common law
(3) Russian common law
(4) English common law
26. Working journalists have the right to
(1) form trade unions
(2) defame any one
(3) spread rumours against celebrities
(4) support unfriendly countries
27. ‘Another Development’ also means
(1) cultural subjugation
(2) surplus revenue generation
(3) sustainable development
(4) sidestepping cultural ecology
28. The controlled embedding of journalists in the armed forces was first invented by
(1) the United States
(2) the United Kingdom
(3) the United Arab Emirates
(4) the Philippines
29. The idea that media penetrate people’s minds and instantly create effects is named as
(1) agenda-setting
(2) violence on the media
(3) magic bullet theory
(4) personal effect
30. Communication for sustainable development is not
(1) positive
(2) motivational
(3) neutral
(4) accountable
31. Panel studies are used to measure the same sample of subjects at different
(1) Locations
(2) Situations
(3) Levels
(4) Points of time
32. Cohort analysis is largely used in
(1) Language research
(2) Symbolic research
(3) Promotional research
(4) Advertising research
33. Political affiliation is an example for
(1) Continuous variable
(2) Discreet variable
(3) Anecdotal variable
(4) Non-continuous variable
34. In order to provide the illusion of movement, at what speed (frames per second) is a sound film usually projected ?
(1) 16 fps
(2) 24 fps
(3) 20 fps
(4) 18 fps
35. Which aspect of the movie has become virtually 100 percent digital ?
(1) Shooting
(2) Projecting
(3) Editing
(4) Distribution
36. Where can you view your editing progress in the video software ?
(1) Editing effects folder
(2) File Folder
(3) Video Clips
(4) Timeline
37. Shooting scenes and interviews with two cameras is known as
(1) Double shoot
(2) Cross shoot
(3) Clinical shoot
(4) Combine shoot
38. Media contents’ flow is directly related to
(1) International relations
(2) Media production
(3) Language superiority
(4) Economic power
39. Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites ?
(1) Banner
(2) CPM
(3) SEO
(4) CPC
40. All of the following are top-level domains, except
(1) .com
(2) .mil
(3) .amy
(4) .org
41. What is the ideal angle for a table top microphone to be placed before the speaker ?
(1) 60°
(2) 50°
(3) 70°
(4) 80°
42. What should always be considered while filming a shot ?
(1) Battery power
(2) Shot list
(3) Sound
(4) Rule of thirds
43. The present perfect tense used in a broadcast copy creates the phenomenon of
(1) Proximity
(2) Fragmentation
(3) Immediacy
(4) Staleness
44. One of the major elements of a traditional public relations programme is
(1) Limiting expenses
(2) Authoritarian observation
(3) Situation analysis
(4) Income ceiling
45. A good brand advertisement concentrates on
(1) Multiple selling ideas
(2) Two selling ideas
(3) One selling idea
(4) Scattered selling ideas
46. A special offer to the consumer contained in the body copy of an advertisement is identified as
(1) Extra offer
(2) Extended offer
(3) Buried offer
(4) Creative offer
47. Advertising is an activity that stands for the ideology of
(1) power politics
(2) social control
(3) narcissism
(4) market place
48. In printing, a colour without shades or tones is considered as
(1) Solid colour
(2) Flat colour
(3) Single colour
(4) Straight colour
49. The amount of money allocated for the promotion of a brand is called
(1) Promotion spend
(2) Advertising appropriation
(3) Exposure expense
(4) Advertising allocation
50. Assertion (A) : Media ethics are reflected through several enlightenment assumptions that emphasise moralistic and democratic philosophy.
Reason (R) : The enlightenment legacy does not insist on rational thinking and autonomous self-regulation.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
51. Assertion (A) : Media history will not achieve concrete status as a primary scholarly locus in the present day circumstances.
Reason (R) : Until it develops a common set of problems and its own vocabulary as the term ‘media’ itself is fluid today.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
52. Assertion (A) : Media outlets provide preferential treatment to corporate houses in their news production.
Reason (R) : The internalisation of values is done through institutional practices by promoting self-regulation.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
53. Assertion (A) : The global news flow has not been able to affect the news values of the developing countries.
Reason (R) : The developing countries have a strong cultural background and their own value system.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
54. Assertion (A) : The ‘unreal’ quality of digital information has far-reaching effects for audiences, media companies, and the society.
Reason (R) : The digital media information has neither physical presence nor time barriers.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
55. Assertion (A) : In technological histories, the media seem to continually drift as signifiers.
Reason (R) : Because media are instruments of “mass impression”.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
56. Assertion (A) : The early analysis of media treatment of women amounted to their ‘symbolic annihilation’.
Reason (R) : Because of power structures, women were systematically sub-ordinated and in knowledge production, women are objects instead of active subjects.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
57. Assertion (A) : Mass media technologies create conditions of political possibilities.
Reason (R) : Mediated messages propel public scrutiny and debate of issues by providing a public forum.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
58. Assertion (A) : Opinion polls and surveys are although valuable, are least preferred by PR persons.
Reason (R) : These are not expensive for routine public relations practice.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
59. Assertion (A) : The emerging intellectual trends aim at new philosophical underpinnings for viable media ethics.
Reason (R) : Reconceptualisations of speech freedoms bring citizens from the margin to the centre for positive human rights to communicate.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
60. Assertion (A) : Television does not make audiences think critically, pause and also reflect.
Reason (R) : Because each television programme is immediate, dynamic and temporarily engaging.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
61. Find out the correct sequence of the following theories :
(1) Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
(2) Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
(3) Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory
(4) Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory
62. Find out the chronological sequence of following film producers of India :
(1) F.B. Thanawala, Hiralal Sen, J.F. Madan, H.S. Bhatvadekar
(2) H.S. Bhatvadekar, F.B. Thanawala, Hiralalsen, J.F. Madan
(3) Hiralal Sen, J.F. Madan, H.S. Bhatvadekar, F.B. Thanawala
(4) J.F. Madan, Hiralal Sen, F.B. Thanawala, H.S. Bhatvadekar
63. Find out the correct sequence of the following organizations :
(1) NPA, IENS, AINEC, ILNA
(2) IENS, AINEC, ILNA, NPA
(3) AINEC, ILNA, NPA, IENS
(4) ILNA, IENS, AINEC, NPA
64. Find out the correct sequence of following newspapers :
(1) India Gazette, Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald
(2) Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald, India Gazette
(3) India gazette, Bengal Journal, Bombay Herald, Calcutta Gazette and Oriental Advertiser
(4) Bombay Herald, Bengal Journal, Calcutta Gazette and Oriental Advertiser, India Gazette
65. Find out the correct sequence of following films :
(1) The Wrestlers, Poona Races, Taboot Procession, Coconut Fair
(2) Poona Races, Taboot Procession, The Wrestlers, Coconut Fair
(3) Taboot Procession, Coconut Fair, The Wrestlers, Poona Races
(4) Coconut Fair, Poona Races, The Wrestlers, Taboot Procession
66. Match the List-I with List-II :
67. Match the List-I with List-II :
68. Match the following :
69. Match the following :
70. Match the List-I with List-II :
Read the following passage and answer questions from 71 to 75 :
The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star’s public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions’ approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there’s no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not on the top celebrity’s reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that
often means celebrity gossip.
71. What is the impact of market orientation of news media ?
(1) Increasing the number of good reporters.
(2) Lack of quality news.
(3) Providing oft-beat stories.
(4) Boost to ethical journalism.
72. How is marketing orientation influencing the profession of journalism ?
(1) Compromising with news sources
(2) Not pursuing real news stories
(3) Not getting celebrity news
(4) Paying fees to attract talent
73. How is celebrity news changing in the face of new news outlets ?
(1) Less talented celebrities seek media exposure
(2) Increase in media freedom
(3) Increase in audiences’ preferences
(4) Emergence of new rules for talent hunt
74. Who are ruling the news agenda ?
(1) Manufacturers of news
(2) Newspaper readers
(3) Celebrities
(4) Salacious magazines
75. Identify the emerging trend in news production in the wake of media market orientation.
(1) Dumbing-down of news
(2) Serious political discussion
(3) Academic analysis
(4) Mind-broadening information
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