MASS COMMUNICATION & JOURNALISM
Paper – III
Note : This paper contains seventy five (75) objective type questions of two (2) marks each. All questions are compulsory.
1. In communication, critical readings are
(A) Irrational
(B) Probabilistic
(C) Contradictory
(D) Cognitive
2. Semantic noise is concerned with the understandability of
(A) the medium
(B) the transmission
(C) the encoder
(D) the message
3. For Roland Barthes, myth is a system of
(A) Contrasts
(B) Morality
(C) Precepts
(D) Communication
4. ‘Rhetoric’ as the basis of better communication was emphasised by
(A) Berlo
(B) Wilbur Schramm
(C) Newcomb
(D) Aristotle
5. In mass communication, messages are
(A) Permanent
(B) Personal
(C) Interchangeable
(D) Fleeting
6. Usually a large number of people are involved in message production in
(A) Intrapersonal communication
(B) Inter-personal communication
(C) Group communication
(D) Mass communication
7. One of the objectives of semiotics in television is to identity and deconstruct
(A) National identity
(B) Reality
(C) Mythic structures
(D) Hype building
8. The arbitrary nature of the relationship between the signifier and the signified makes it
(A) Polysemic
(B) Convenient
(C) Prohibitive
(D) Purposeless
9. Structuralism is derived from the works of
(A) Octovia piz
(B) Jurgen Habermes
(C) David Holmes
(D) Ferdinand de Saussure
10. Through the correlation function, mass media help shape
(A) Traditions
(B) Environment
(C) Public Opinion
(D) Customs
11. One of the important components of selectivity theories is
(A) Culture
(B) Violence
(C) Source
(D) Feedback
12. Level C problem in Shannon and Weaver model deals with
(A) Source
(B) Message
(C) Channel
(D) Receiver
13. Journalism that promotes civic commitment and citizen participation in democratic processes is known as
(A) Advocacy Journalism
(B) Public Journalism
(C) Alternative Journalism
(D) Counter media
14. Gerbner identifies a true information point beyond the normal elements of communication process. What is the point ?
(A) Destination
(B) Event
(C) Message
(D) Context
15. The concept of stereotypes was advocated in mass media by
(A) Michael Foucolt
(B) Walter Lippman
(C) William Raymonds
(D) Robert Herman
16. Communist media philosophy believes in using the media for
(A) Entertaining the masses
(B) Planning sound objectives
(C) Elevating public tastes
(D) Counter revolutionary methods
17. Public access broadcasting is part of
(A) Deliberative democracy
(B) Numerical democracy
(C) Mediated democracy
(D) Fragmented democracy
18. A new daily newspaper in English published by an established newspaper house that has its editions from Mumbai and Bangaluru is
(A) DNA
(B) Millennium post
(C) India post
(D) National standard
19. Job press refers to
(A) Employment News
(B) Government Press
(C) Journalistic Writing
(D) Commercial Printing
20. The word ‘press’ is a _______ for allnewspapers.
(A) Simile
(B) Hyperbole
(C) Metaphor
(D) Metonym
21. In 1875, the statesman was founded by
(A) Rudyard Kipling
(B) John Corbett
(C) Robert Knight
(D) James Silk Buckingham
22. Two-step flow of communicationargues that
(A) People are not isolates
(B) People live without communication
(C) People-mass media nexus
(D) People are not the subjects in communication
23. Forfeiture of any publication, containing prohibited contents, is permitted under
(A) Finance Act, 1978
(B) Criminal Procedure Code
(C) Copyright Act
(D) Press and Registration of Books Act
24. The Newspaper (Price Control) Act, 1972 was in force for
(A) two years
(B) three years
(C) four years
(D) five years
25. The newspaper that has the largest number of ombudsmen is
(A) The New York Times
(B) The Daily Express
(C) The Times of India
(D) Youmuiri Shinbun
26. Pavlov and Skinner popularised the stream of
(A) Behavioural research
(B) Diagnostic research
(C) Clinical research
(D) Analytical research
27. Focus group interviews demand the presence of a
(A) Moderator
(B) Stenographer
(C) Commentator
(D) Listener
28. Hypothesis cannot be in
(A) the nullified form
(B) the declarative form
(C) the directional form
(D) the general form
29. The organic model of development demands the beneficiaries to be
(A) Passive participants
(B) Active participants
(C) Neutral
(D) Controversial participants
30. ‘Development is a cruel choice’ is the statement made by
(A) Elihu Katz
(B) Harry Truman
(C) Denis Goulet
(D) Robert McNamara
31. The term used for the co-existence of private sector with public sector in broadcasting is
(A) Duopoly
(B) Oligopoly
(C) Monopoly
(D) Triopoly
32. According to some critics, the most potent tool of media imperialism is
(A) Newspaper
(B) Radio
(C) Magazine
(D) Television
33. The first foreign news agency to start its operations in India was
(A) Associated press
(B) DPA
(C) Reuters
(D) TASS
34. CPM is associated with advertising in
(A) Broadcast media
(B) Print media
(C) Visual media
(D) New media
35. The push-button recording system of A.C. Nielsen is labelled
(A) Data recorder
(B) People’s meter
(C) Electronic diary
(D) Programme recordist
36. The film “Citizen Kane” was fictional representation of
(A) Joseph Julitzer
(B) William Randolph Hearst
(C) Lord Northcliffe
(D) Rupert Murdoch
37. Film noir means the subjects of
(A) Tragedy
(B) Anti-hero
(C) Crime and Mystery
(D) Art and Culture
38. When a photograph is edited to adjust the colour balance, it is called
(A) Colour separation
(B) Colour gradation
(C) Colour constancy
(D) Colour correction
39. PAL is telecasting format has
(A) 30 fps 525 lines per frame
(B) 30 fps 625 lines per frame
(C) 25 fps 625 lines per frame
(D) 25 fps 525 lines per frame
40. Which microphone should be used, if message is being recorded on footpath ?
(A) Omni-directional
(B) Hyper-cardiod
(C) Cardiod
(D) Condenser
41. Which atmospheric layer deflects the radio waves having the frequency greater than 50 MHz ?
(A) Stratosphere
(B) Mesosphere
(C) Ionosphere
(D) Troposphere
42. In camera, depth of field is independent of
(A) focal length of the lens
(B) aperture
(C) camera position
(D) shutter speed
43. The commercial business house, Procter and Gamble, funded the first audio-visual
(A) Documentary programmes
(B) Dramas
(C) Soap operas
(D) Musicals
44. The use of images that are not part of the intended narration is known as
(A) Diegetic insert
(B) Non-Diegetic insert
(C) Jump cut
(D) Montage
45. The audience appreciation measurement is limited to
(A) Newspapers
(B) Magazines
(C) Digital appliances
(D) Electronic media
46. For U.S. Journalists, the ideal basis of news reliability is
(A) Triangulation
(B) Advocacy
(C) Saleability
(D) Authority
47. Tie-backs in news reports are used to
(A) obtain credibility to a story
(B) find a correct attribution
(C) be truthful and objective
(D) refresh readers’ memory
48. Newsrooms are also subject to division of labour, a form of
(A) Cognitive assessment
(B) Non-control
(C) Generalisation
(D) Bureaucratisation
49. The rolling news format was popularised by
(A) Doordarshan
(B) BBC (TV)
(C) CNN
(D) ABC
50. According to H.J. Gans, the suitability of an event makes it
(A) Insignificant
(B) Negative
(C) Unbalancing
(D) Newsworthy
51. A sketch writer is different from a
(A) political columnist
(B) witty information supplier
(C) backbencher
(D) rare visitor to the press gallery
52. The key element of ‘minimax’ programming philosophy of electronic media is
(A) relentless search for audience
(B) relentless search for programmes
(C) relentless search for funding
(D) relentless search for multiple partnerships
53. Assertion (A) : The live telecast of legislative proceedings has made the issue of contempt of legislatures irrelevant.
Reason (R) : When people ask for true democracy through pressure groups, the people’s representatives have their own selfish goals to go for such a measure.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
54. Assertion (A) : Democracy in India is in peril because of mass media.
Reason (R) : With too many regional satraps controlling regional media, naturally regional issues dominate regional media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
55. Assertion (A) : Public opinion polls conducted by Indian media houses lack professionalism.
Reason (R) : Because Indian publics have no consistent opinions nor the media houses enough resources.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
56. Assertion (A) : News is news because it is news.
Reason (R) : No one tells the audience that news is the selective version of the event that has taken place.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
57. Assertion (A) : Educational communication in India is a sage of unlimited success.
Reason (R) : The UGC funded MMRCs are functioning in several States to popularise educational programmes through audio-visual media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
58. Assertion (A) : The advertising industry in India has of late acquired international character.
Reason (R) : The collaborative arrangements with big multinational advertising agencies have brought them a
global competitive edge.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
59. Assertion (A) : In media research, the biological and psychological characteristics of respondents change during the course of a study.
Reason (R) : The respondents may grow older or become tired and their responses change during a long research project.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
60. Assertion (A) : Cross-media ownership in India is a reflection of global trend in the media industry.
Reason (R) : The Indian government is unable to withstand the pressure from multinational companies to legislate against mediamonopoly.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
61. Find out the correct sequence of the following models of communication :
(A) Linear model, circular model, two-step model, helical model
(B) Helical model, linear model, two-step model, circular model
(C) Two-step model, circular model, linear model, helical model
(D) Circular model, two-step model, helical model, linear model
62. Identify the correct chronological order of the following editors of India.
(A) Motilal Ghosh, Frank Moraes, Nihal Singh, Vir Singhvi
(B) Vir Singhvi, Motilal Ghosh, Nihal Singh, Frank Moraes
(C) Frank Moraes, Nihal Singh, Vir Singhvi, Motilal Ghosh
(D) Nihal Singh, Vir Singhvi, Frank Moraes, Motilal Ghosh
63. Identify the correct chronological sequence of the following news agencies :
(A) Associated press, Havas, Press Trust of India, Agencè France Pressè
(B) Agencè France Pressè, Havas, Associated press, Press Trust of India,
(C) Havas, Associated press, Agencè France Pressè, Press Trust of India,
(D) Press Trust of India, Havas, Agencè France Pressè Associated press
64. Identify the correct sequence of the following :
(A) Linotype, Monotype, Photocomposition, DTP
(B) Monotype, Linotype, DTP, Photocomposition
(C) DTP, Photocomposition, Monotype, Linotype
(D) Photocomposition, Linotype, Monotype, DTP
65. Identify the correct sequence of international organizations that came into existence :
(A) IPDC – NAMPOOL – IPI – ITU
(B) NAMPOOL – IPI – ITU – IPDC
(C) ITU – IPI – NAMPOOL – IPDC
(D) IPI – ITU – NAMPOOL – IPDC
66. Match List – I with List – II :
67. Match List – I with List – II :
68. Match List – I with List – II :
69. Match List – I with List – II :
70. Match List – I with List – II :
Read the following passage and answer question Nos. from 71 to 75 :
One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in ‘Open democracy’ whose precise definition was generally obscure, certainly did not imply an active role on the part of the ‘public’. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of ‘citizen summitry. The assumption of this approach is that the governments respond to external threads, but the main source of peaceful initiatives are ordinary citizens and associations. The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as ‘cyber diplomacy’ for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies. The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated ‘CNN effect’ in the situations of dramatic humanitarian crisis shows that the governments cannot completely, ignore the role of media in public diplomacy. A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states ‘rebranding’ themselves in the global market place.
71. Who could play an effective role in public diplomacy during the last one and half century ?
(A) Governments
(B) Veteran practioners
(C) Academicians
(D) Citizens
72. What was the second assumption in open diplomacy after globalization argument ?
(A) Social networks’ role
(B) New policy agendas
(C) Terrorist groups
(D) Financial markets
73. What was the argument for effective use of technological improvements for public diplomacy ?
(A) Cyber diplomacy
(B) Information technology
(C) Foreign policy
(D) Image management
74. What do recent events like World Trade Organization summit suggest ?
(A) NGO’s rule
(B) Multilateral diplomacy
(C) Communication technology
(D) Individual’s role in public diplomacy
75. What is the last strategy in public diplomacy ?
(A) New CNN effect
(B) Media as agenda-setter
(C) Policy maker-public link
(D) States rebranding themselves
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