LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
FOURTH SEMESTER – APRIL 2012
CO 4802 – INTERNATIONAL MARKETING
Date : 16-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION- A
Answer ALL the Questions in this section: (10 x 2 = 20 Marks)
Explain the meaning of the following:
- Global Localisation
- Big Emerging Markets (BEMs)
- Gray Marketing
- Balance of Payments
- Culture
- Market Segmentation
- Concentrated global marketing
- Global strategic partnership
- Piggyback marketing
- Emotional appeal
SECTION- B
Answer any FIVE Questions in this section: (5 x 8 = 40 Marks)
- Describe the meaning of ethnocentric, polycentric, regiocentric and geocentric management orientations in relation to International Marketing.
- Explain how the economic systems are classified based on resource allocation and resource ownership.
- Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.
- Discuss how the anthropologist Geert Hofstede has compared different cultures in terms of five dimensions.
- Discuss the five factors, Roger has identified that affect the rate at which innovations are adopted.
- Describe the five market expansion strategies.
- Enlist and explain the activities involved in distribution.
- What are the factors that must be taken into account when determining the extent to which the promotion must be localised in international marketing?
SECTION- C
Answer any TWO Questions in this section: (2 x 20 = 40 Marks)
- List out and explain the driving and restraining forces that affect global integration and global marketing.
- Identify and explain the environmental influences on pricing decisions by global marketers.
- Briefly explain the factors that constrain the process of shaping international channels to fit overall company objectives.
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