LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
FOURTH SEMESTER – NOVEMBER 2012
CO 4804 – GLOBAL BUSINESS STRATEGY
Date : 06/11/2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION-A
Answer ALL Questions. Explain each term/ statement in about 10 lines: 10×2=20 marks
- Competitive Advantage
- SAARC
- Definition of Strategy
- Industry Characteristics
- Globalization Benefits
- Employee Benefits
- Strategic alliances
- Investment mode of market entry
- Technology Transfer
- International HRM Strategies
SECTION B
Answer any FIVE questions (One Page answer): 5×8=40 marks
- What are the problems and disadvantages caused by Acquisitions?
- Explain the role & objectives of WTO
- Explain the main elements of strategy formulation? Is it wise for India to venture into liberalization
of the Auto & Telecommunication industries, as in the present form today?
- Comment on the geographic composition of world trade today.
- Explain Value Chain Analysis.
- Explain the advantages and limitations of divisional structure for an MNC.
- What recommendations would your provide to reverse India’s image / culture as a ‘corrupt nation’ in
the wake of the recent scandals/ scams in the country.
- What are the strategic predispositions of MNC’s keeping Chakravarthy and Perlmutter’s EPRG
profiles in mind?
SECTION C
Answer any TWO questions. (4 pages essay). Each carries 20 marks: 2×20=40 marks
- How does an MNC scan the environment? Explain the various stages of an international strategic
planning process.
- What are your arguments for and against Globalization? How has globalization helped Indian
companies? Give suggestions on how to overcome the ill-effects of Globalisation?
- What is the significance of culture in international management? Describe any findings on cultural
differences, keeping in mind the Kraft-Cadbury experience.
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