LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
THIRD SEMESTER – APRIL 2012
VC 3808 – COMMUNICATION RESEARCH METHODS
Date : 24-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
Answer the following in 50 words each: 10 x2= 20
- Close ended question
- Interdisciplinary research
- Ethnography
- Survey method
- Semiotics
- Positivist approach
- Recall method
- Focus group
- Participatory observation method
- Uses and gratification
PART – B
Answer any FIVE of the following in 200 words each: 5×8=40
- Comment on opinion polls and their credibility in representing popular opinion
on an issue.
- Write on the electronic media researches.
- What is in-depth interview? In what way is it different from focus groups?
- Explain the elements of a research report.
- Differentiate between quantitative and qualitative approaches in a research.
- ‘Communication research is basically a social science research ’Justify.
- What is hypothesis? Formulate and explain a hypothesis.
- Explain the different types of sampling.
PART – C
Answer any TWO of the following in 400 words each: 2×20=40
- Elaborate on content analysis and its effectiveness as a methodology in media research.
- Analyse any film or video that you have viewed recently using semiotics.
- Emphasize the importance of carrying out a pilot study before doing a research. What are the advantages of a pilot study?
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