LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2012

VC 3808 – COMMUNICATION RESEARCH  METHODS

 

 

Date : 01/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART-A

Answer All the following questions:                                                                                              10 X2=20

 

1. Action research
2. Case Study
3. Controlled Variable
4. Empirical Research
5. Feminist Research
6. Unstructured Interview
7. Mean

8. Pilot Study
9. Quasi Experimental
10. Reliability

PART- B

Answer any FIVE questions from the following:                                                                              5X8=40

 

11. Describe Quantitative research process.
12. Explain the development of mass media research.
13. Write on the process of a telephone survey.
14. Describe the advantages of field experiment in media research.
15. What are the codes and ethics to be followed while conducting a media research?
16. Elaborate reliability and validity.
17. Explain the steps involved in doing a content analysis.

PART-C

Answer any TWO questions from the following:                                                                        2X20=40

 

18. What is sampling? Explain different types of sampling methods.
19. Write about Qualitative Research Design.
20. Discuss the different categories of research.
21. Explain the process in formulating a questionnaire.

 

 

 

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