LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
FIRST SEMESTER – NOVEMBER 2012
VC 1815 / 1800 – IMAGE AND IMAGINATION
Date : 01/11/2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART-A
Answer ALL the following: 10×2=20
- Image
- Form and Content
- Visualization
- Figure & Ground
- Lateral thinking
- Creativity
- Narrative
- Clustering
- Plot order
- Attraction and Attention
PART – B
Answer any FIVE questions from the following: 5×8=40
- Explain how one can improve the skill of imagination.
- Elaborate on the psychology of colour with examples.
- Discuss stereotypes with examples from Indian films.
- What is Visual thinking and how is it associated with films?
- Write on the myths about creativity.
- Association of images creates an imagination in memory. Justify with examples.
- Discuss in detail Creative process.
PART – C
Answer any TWO questions from the following: 2×20=40
- In media creativity happens in a collective manner. Discuss.
- Explain the principles of visual aesthetics.
- Discuss on the techniques of lateral thinking.
- ‘We are living in a world of images.’ Discuss.
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