LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – ECONOMICS
SECOND SEMESTER – APRIL 2012
EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT
Date : 26-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer any FIVE questions in about 75 words each: (4 x 5=20)
- Differentiate between Marketing and selling?
- What is meant by channel conflict.
- Write a short note on Intrapreneurial Marketing.
- What is meant by Augmented Product?
- State the different forms of Geographical Pricing.
- Write a brief note on cannibalization.
- State the various Export Promotion Council and Commodities Board.
PART – B
Answer any FOUR questions in about 250 words each: (4 x 10= 40)
- Compare and contrast undifferentiated, differentiated and concentrated targeting strategies. which strategy is best?
- Describe the four distinct stages in Product Life Cycle?
- Briefly highlight the Functions of Marketing.
- Define a product and explain the major classifications of products.
- Examine the Consumer Protection Act 1986.
- Explain the use of BCG matrix in preparing a strategy.
- Write a short note on a) Marketing Audit b) Elements of Marketing Mix .
PART – C
Answer any TWO questions in about 900 words each: (2 x 20= 40)
- Discuss the importance of Marketing Information System.
- Discuss the role of advertising in the promotion mix and recommend three advertising media for a campaign to introduce a new line of men’s personal care products under a Sachin Tendulkar’s label.
- As a newly appointed export manager, you have received an export order for export of sea foods to Australia. Describe the procedure you have to follow for this purpose.
- Discuss the significance of Social Marketing in the Indian business environment in the Post-liberalized period.
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