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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Com. DEGREE EXAMINATION – COMMERCE

FIFTH SEMESTER – NOVEMBER 2010

CO 5503 – MARKETING MANAGEMENT

 

 

 

Date : 09-11-10                     Dept. No.                                                    Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

ANSWER ALL THE QUESTIONS                                                                                   (10×2=20Marks)

 

GIVE THE MEANING OF THE FOLLOWING TERMS.

 

1. Demarketing.
2. Perfect Market.
3. 4 Tools of sales promotion.
4. Personal Selling.
5. Penetration Pricing.
6. Integrative approach in marketing.
7. Speciality Goods.
8. Bullion Market.
9. Branding.
10. Product Diversification.

PART – B

 

ANSWER ANY FIVE OF THE QUESTIONS                                                                  (5×8=40Marks)

 

1. Briefly discuss the importance of Marketing.
2. What are the steps in segmenting a market?
3. Give the reasons for the failure of a product.
4. What are the objectives of pricing?
5. What are the steps in developing a new product?
6. What are the external factors influencing the marketing environment?
7. State any five limitations of sales promotion.
8. What are the advantages of Branding?

 

PART – C

 

 ANSWER ANY TWO OF THE QUESTIONS                                                                (2×20=40Marks)

 

1. What are the functions of Marketing? Discuss in detail.
2. What is PLC? Discuss with a diagrammatic representation of the same.
3. Comment on any Two:

1. Channel conflict       b) Product levels and Product lines   c)  Communication process.

 

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