LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
SIXTH SEMESTER – APRIL 2012
CO 6602 – MARKETING RESEARCH
Date : 20-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
Answer ALL questions: (10×2 = 20 marks)
- Define Marketing Research.
- What is Random Sampling?
- What is Descriptive Research?
- What are Intervening variables?
- What is meant by focussed interview?
- What is Pilot Study?
- What do you mean by Field Editing?
- What is Coding?
- Mention some features of a Marketing Research Report.
- What is Secondary data?
PART – B
Answer any FIVE questions: (5 X 8 = 40 marks)
- What are the merits and demerits of descriptive approach to marketing research?
- What are the objectives of Marketing Research?
- What are the various types of observation?
- What are the rules of Tabulation?
- What are the sources of errors in interpretation?
- What are the qualities of a good Marketing Research Report?
- What are the merits of a questionnaire?
- What are the sources of primary data?
PART –C
Answer any TWO questions: (2 X 20 = 40 marks)
- Explain the contents of a Marketing Research Report using an example.
- Formulate a questionnaire to be distributed among the college student community
enquiring into their time usage habits. Your research report will help to start a new
entertainment TV Channel in Chennai.
- Briefly state the steps involved in the process of Marketing Research.