LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2010

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 01-11-10                     Dept. No.                                                      Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Give brief answers to ALL the following questions in 50 words each.                          (10 X 2 = 20)

 

1. Mass Communication.
2. Opinion Leader.
3. Mediated Communication.
5. Popular Culture.
6. Folk media.
7. Media Rhetoric.
9. Target Audience
10. Cool Media.

PART – B

 

Write short notes on ANY FIVE of the following questions in about 200 words each.     (5 X 8 = 40)

 

11. Write short note on Media Commercialization.
12. Explain Magic Bullet Theory with example.
13. Elaborate on the significance of traditional media in the technological era.
14. Explain Dominant Ideology with adequate example.
15. Write short notes on Pyramid of
16. Discuss the importance of Mass Media.
17. Compare and Contrast Alternative Paradigm and Dominant Paradigm.

 

PART – C

 

Write essays on ANY TWO of the following in about 400 words each.                           (2 X 20 = 40)

 

18. Discuss in detail the Transmission Model, Expressive Model, Publicity Model and

Reception Model of Communication.

19. Discuss the following in detail with suitable examples
20. Agenda Setting Theory.
21. Two Step Flow Model of Communication.

 

20. Explain the Normative Theories of media.

 

21. a) Explain Cultivation theory with contemporary example.
22. b) Explain Uses & Gratification Theory.

 

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