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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

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FIFTH SEMESTER – November 2008

VC 5510 / 5500 – DEVELOPMENT COMMUNICATION

 

 

 

Date : 03-11-08                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART A

                       

1. Answer ANY FIVE of the following not exceeding one page each.

(5 X 10 = 50)

 

1. Critically evaluate the term “Third World”.
2. Write short notes on Development & Colonialism.
3. Briefly explain “Trickle Down Theory”. Discuss whether this theory will work for India.
4. Write short notes on the Participatory Approach to Development Communication.
5. Explain the characteristics of the “Communication for Social Change”.
6. Street theatre is a powerful tool for social change. Make you comments on this statement.
7. Discuss upon the ‘Alternative Silver Screen’ for social change.
8. Evaluate the statement –“There is an increasing trend of corporatization among non governmental and voluntary organizations.”

 

                                                                 PART B

 

1. Answer ANY TWO of the following not exceeding three pages each.

(2 X 25 = 50)

 

9. Explain the Historical Overview of Development and Development Communication Theories since Second World War.
10. What do you understand by Social Marketing? State whether you agree or disagree with the criticisms against it.
11. Bring out the significant features of the Dependency Theory & Social Mobilization.
12. Enlist all the eleven basic concepts connected with development. Briefly discuss FOUR of them which are essential for India’s development.
13. Explain Social Campaign. Elaborate on the various aspects involved in executing a Social Campaign.

 

 

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