LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

TG 05

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIFTH SEMESTER – April 2009

VC 5510/VC 5500 – DEVELOPMENT COMMUNICATION

 

 

 

Date & Time: 17/04/2009 / 9:00 – 12:00              Dept. No.                                              Max. : 100 Marks

 

 

PART A

 

Answer ALL the questions                                                                                       (10 X 2 = 20)

 

1. Development Communication
2. Colonialism
3. Modernization
4. Third World
5. Diffusion of Innovation
6. Street Theatre
7. Social Marketing
8. DVAP
9. Target Group
10. NGO

 

PART B

 

Answer ANY FIVE questions.                                                                                    (5 X 7 = 35)

 

11. Elaborate on the models of Development.
12. Discuss upon Development in Tradition bound society.
13. Illustrate the Model of Daniel Lerner & Everett Rogers.
14. Elaborate on “Communication for Social Change”
15. Elucidate the role of a communicator in the process of social change.
16. Trace the ‘Alternative silver screen’ for social change.
17. Consumerism is against development – discuss.

 

 

PART C

 

Answer ANY THREE questions.                                                                             (3 X 15 = 45)

 

18. Discuss the effect of Globalisation and Corporatization on the Third World Countries.
19. Bring out the salient features of the ‘Participatory Theories and Approaches’.

 

20. Evaluate the role of folk media in social change with suitable examples.
21. What do you understand by Social Advertising? Do you agree / disagree with the criticisms leveled against it. Explain your position.
22. Elaborate on the various aspects involved in executing a Social Campaign.

 

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