LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AC 17

SECOND SEMESTER – APRIL 2008

VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 23/04/2008                Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

Give very brief answers to ALL the following questions in about 50 words       (10×3=30)

 

1. Denotation and Connotation
2. Official Secrets Acts
3. Nonverbal Communication
4. Advertorials
5. ‘Over Accessing’ to the Media
6. Deconstruction of Texts
7. Narrative
8. Ideology
9. Media Pedagogy
10. Audience Positioning

 

 

PART B

Answer any FOUR of the following not exceeding 200 words each.                         (4×10=40)

 

11. Modern Media encourage the “Industrialization of the mind”. Briefly explain.
12. Bring out the importance of a theoretical frame work in media education.
13. How do advertisers control the media texts?
14. Write notes on Subjectivity.
15. What is the effect of Set-ups on media text?
16. List out seven reasons given by Len Masterman on “why to study media”?
17. Which news paper would you consider to be the “Quality” news paper in Tamil Nadu? Substantiate your views.

 

PART C

    Write essays on ANY TWO of the following not exceeding 450 words each.             (2×15=30)                     

18. Elaborate on Ownership as a media determinant.
19. Discuss the impact of Television advertising on adolescents.
20. Comment on the stereotypical representations of men and women in Tamil films.
21. How does Hegemony serve the dominant ideology?

 

 

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