International Business

St. Joseph’s College of Commerce BBM 2013 V Sem International Business Question Paper PDF Download

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ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATIONS – OCTOBER 2013
B.B.M. – V SEMESTER
INTERNATIONAL BUSINESS
Time: 3 Hours Max Marks: 100
SECTION –A
I) Answer ALL THE Questions. (10 ×2 =20)
1. Define ‘International Business.
2. Expand the terms : FEMA, ECGC.
3. State any two characteristics of global branding.
4. What is Piggybacking?
5. Make a note on “Transnational Corporation” .
6. What is “MNC”.
7. “Globalization” Comment.
8. What is “Virtual International Marketing”?
9. What is “Supply Chain Management?”
10. What do you mean by the phrase “EXIM”
SECTION –B
II) Answer Any FOUR Questions. (4 ×5 =20)
11. Explain the different factors affecting international pricing.
12. What is franchising? State features of Franchising?
13. Discuss about Counter trade.
14. Currently India’s share in global exports of textiles and clothing is only 4% and 5%
respectively, as against China’s 18% and 15% respectively. List out the key
weaknesses of Indian textiles and clothing sector.
15. How does the globalization process encouraging into international trade.
16. Draft a brief note for ECGC and its role on export promotion.
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SECTION – C
III)Answer any THREE Questions. (3×15=45)
17. You are the CEO of Innovative Products Ltd. The Board of directors desires to
know the International marketing strategies of product life cycle by your business.
Sketch a note for consideration of the Board of directors.
18. Critically evaluate the product development stages in global market.
19. Describe the ethical issues in international Marketing conditions.
20. Take an example of a product of your choice and explain its different international
market entry strategies.
21. Mr. John, CEO of Gold Star Inc., India, is considering export with an UK company.
In the light of his desire, you are demanded to offer advice to Mr. John about the
various documents considered necessary into an export trade and business.
SECTION – D
IV) Case study – Compulsory question. (1 ×15 =15)
Read the following case and answer the questions given at the end:
Tata Tea and PepsiCo appear to have agreed in-principle to set-up a joint venture (JV)
for non-carbonated, health and wellness beverages to explore the low cost, bottom-of
pyramid segment beverages. The JV is considering leveraging the Tata brand and
expertise in low-cost consumer products and coupling it with PepsiCo’s distribution
muscle, go-to-market expertise and R&D strength in beverages. The proposed JV may
consider wellness packaged water initially followed by other beverages. The JV’s focus
on the lower end of the market will ensure that PepsiCo’s existing alliance with
Hindustan Unilever to sell Lipton ice tea, which focuses on mid-to-premium segment,
will not be impacted. The new tie-up will give PepsiCo the opportunity to be perceived
as a wholesome beverages company making fizzy drinks. Tata Tea will get a larger
foothold in the wellness beverages segment after an earlier attempt to foray in the
category had to be aborted within a year. Tata Tea, through its indirect UK subsidiary,
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Tata Tea (GB) Investments, has picked up 30% stake in the US based maker of vitamin
water ‘Glaceau’ in mid 2006 for $677 million. But in 2007, Tata Tea had to sell off its 30%
stake in Energy Brands Inc., which owns Glaceau—to beverage giant Coca-cola for$1.2
billion, less than a year after it acquired the stake. Though, Tata Tea has been aggressive
in acquiring companies in the beverages sector including Tetley, Eight O’clock Coffee
and Good Earth, its wellness and health beverages portfolio in India so far is limited to
Himalayan packaged water and Trion, an energy drink made from fruit juice and tea
extracts. Trion is not a national brand yet. It is also important to note that PepsiCo’s
partnership with Hindustan Unilever for distributing Lipton iced tea in India did not
take off in the way both companies expected to. Tata Tea and PepsiCo have said, “The
proposed joint venture is not intended to conflict with any existing arrangements of
either party.” Though, Rs. 7,000 crore aerated soft drink market has been growing at a
healthy 20% plus in India, PepsiCo has been expanding its portfolio in the health and
wellness space aggressively globally as well as in the domestic market, in line with its
ambition of being a global leader in the ‘good for you’ beverages segment. PepsiCo’s
existing health and wellness brands include packaged water Acquafina, Tropicana
juices, Nimbooz nimbu pani and sports drink Gatorade.
Questions :
(i) Is joint venture the only way to enter into strategic alliance?
(ii) Alliances are not new, but in the competitive landscape, distinguishing features are
emerging. Identify these features.
(iii) What reasons can you anticipate that Tata’s had to sell Glaceau to Coca-Cola within
such a short time?
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St. Joseph’s College of Commerce B.B.M. 2014 V Sem International Business Question Paper PDF Download

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  1. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

END SEMESTER EXAMINATIONS – SEPT / OCT. 2014

B.B.M. – V SEMESTER

             INTERNATIONAL BUSINESS

Time: 3 Hours                                                                                                        Max Marks: 100

Section –A

  1. Answer All the Questions. Each carries 2 marks.                                            (10 ×2 =20)

 

  1. Define Turnkey Projects.
  2. Expand the terms : FDI, TNC.
  3. State any two characteristics of International Marketing.
  4. What is Standardization?
  5. Make a note on “Dumping”.
  6. What is “Licensing”?
  7. “Exim Bank” Comment.
  8. What is “Organizational transformations”?
  9. What are“International Corporations?”
  10. What do you mean by the “Greenfield strategy”

 

 

Section –B                                    

  1. Answer Any FOUR Each carries 5 marks.   (4 ×5 =20)

 

  1. Explain the features of Globalization.
  2. What is franchising? State features of Franchising?
  3. Discuss about theory of absolute cost advantage.
  4. Write a note on Contractual mode of entry
  5. Highlight the reasons for domestic companies to become global.
  6. Draft a brief note on Virtual International Business

 

 

 

 

 

 

                     Section – C

 

  • Answer any THREE  Each carries 15 marks.                                      (3×15=45)                                                                                                                                                                                                                                  
  1. You are the CEO of a company. Your company wishes to enter the Global Market, in this regard sketch out Comparisons of different modes of entry.
  2. What are the ethical issues an international manager has to consider in an international business?
  3. Describe the International marketing mix.
  4. Explain the Organizational design and structure of MNCs.
  5. Elucidate Approaches and theories of International Business.

 

                      Section – D

  1. Case study – Compulsory question. (1 ×15 =15)

 

   Read the following case and answer the questions given at the end:

       22.

Pharma Off shoring Market: A Bright Future for India
Business Process Outsourcing, Knowledge Process outsourcing and Legal Process Outsourcing have dominated Indian scene in the current decade. During the close of current decade India will witness an another major sunrise segment in the business, Pharma off shoring. Pharmaceutical offshoring in the country is poised to become a $ 2.5 billion, nearly Rs. 12,000/- crore opportunities, according to Zinnov Management Consulting. A beneficiary segment, the already booming clinical trials industry, alone will set to become a $ 608 million (nearly Rs. 3,000 crore) industry by 2012.
RISING R & D COST ABROAD

A key driver of off shoring or outsourcing is the rising cost of R & D which is forcing majors in the US and Europe to look for low cost R & D destinations such as India, China and other Asian countries. On the uptrend is the offshoring of processes of the entire drug development value chain. Other areas are clinical trials, discovery research, clinical data management, bio-statistic, medical writing, marketing and sales.
TALENT AND COST RELATIONSHIP

Off shoring itself is aided by the rich pharma talent pool of 13.5 million science graduates and the spread of pharma educational institutes. There may be a demand for 1.6 lakh pharma translators by 2010, spurred by increased number of clinical trials that global majors are conducting in the country.
Another incentive is the cost of basic production in India, which is up to 50% lower than in the US FDA approved plants. It can be achieved at 30-50% lower costs than in the established markets in Europe. Contract manufacturing worth $ 680 million was done in India in 2008 and may grow at 15%.

Tax incentives, though laws on data security and intellectual property related issues have also helped along with approvals of pharma SEZs, all enabling the growth of the pharma industry, according to the report of Indian Pharma Off shoring Landscape(POL).
Zinnov’s CEO, Mr.PariNatrajan said, “Today, pharmaceuticals space is one of the most happening industries globally and India has the potential to become one of the key global players and also the backbone of offshore services. The influx of outsourced work from global pharmaceutical companies has given the necessary impetus for the creation of pharma SEZs which would be one of the key drivers of outsourced pharmaceutical services growth in the coming years.”
The domestic drug industry, growing at over 7% CAGR is heading towards a $12 billion, nearly Rs. 54,800 crores approximately. By 2010, it is expected to shift from being domestic led to exports driven. All Indian companies such as Cipla, Torrent, Cadila, Himalayas, Dr.Reddy’s Lab and Arabindo Pharma are physically present in every continent in the world. This has brought goodwill through Indian capability in this space.
Mr. Rishikesh Mandilwar, the Director, Zinnov, said, “Clinical trials today dominate the off shoring market landscape followed by clinical data management. Marketing and sales is the another key component of the drug development value chain and is currently a $ 100 million market, which is expected to grow at a CAGR of 36% till 2012.”
Yet, Indian Pharmaceutical companies need to penetrate further in the generics market in the regulated countries and also increase their investment in R & D to gain expertise in a higher value chain process. In the BPO and KPO segments, India was well prepared to focus well before other counterparts and grabbed the business opportunities against its counterparts. A number of drivers such as policies, education, business environment, infrastructure, stability of the government and payment modes play a catalytic role to boost this sector in India. The concern is, “Will India maintains the current dominant position consistently for the whole decade next?”

 

Questions:

a. Discuss the competitive advantages of India in pharma off shoring markets.
b. Name major potential players who can succeed in such an avenue.
c. Discuss various strategies that can be adopted to win offshoring business.
d.  Briefly mention various functions involved in pharma off shoring

 

 

 

 

St. Joseph’s College of Commerce 2015 International Business Question Paper PDF Download

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  1. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

END SEMESTER EXAMINATIONS – SEPT / OCT. 2015

B.B.M. – V SEMESTER
      M113503  : INTERNATIONAL BUSINESS
Duration: 3 Hours                                                                                             Max. Marks: 100
SECTION – A
I) Answer ALL the questions.  Each carries 2 marks.                                        (10×2=20)
  1. What is International Business?
  2. What do you mean absolute cost advantage?
  3. What do you mean Foreign Direct Investment?
  4. Write a short note on turnkey project.
  5. What is globalization?
  6. Give the meaning of Green Field Strategy.
  7. What do you mean by virtual organization?
  8. Explain the structure of a Multinational Corporation.
  9. What is International Marketing?
  10. Compare the standardization with customization.
SECTION – B
II) Answer any FOUR questions.  Each carries 5 marks.                                      (4×5=20)
  11. Discuss the different stages of internationalization.
  12. State the benefits of Business Process Outsourcing.
  13. Discuss the various features and criticisms of globalization.
  14. Enumerate the characteristics of Multinational Corporation.
  15. Explain the objectives and functions of EXIM Bank.
  16. How Export Credit Guarantee Corporation does helps exporter?
SECTION – C
III) Answer any THREE questions.  Each carries 15 marks.                                (3×15=45)                                                                                                 
  17. Enumerate the advantages and disadvantages of international business.
  18. International product life cycle is different from domestic product life cycle.  Explain.
  19. What are the drivers of globalization?
  20. State the factors Influencing Pricing Strategy in International Marketing
  21. What are the factors Influencing Channel Decisions in International Market?
SECTION – D
IV) Case Study                                                                                                              (1×15=15)                                                                                          
  22. Case Study

A moderately large scale company started some two decades ago has built up strong brands and reputation over the years for quality healthcare (including personal healthcare) products. It now wants to enter into foreign markets and seeks your advice. The company management wants you to explain briefly all the possible modes which could be open to it and then wants you to zero on two best modes.

What two best modes would you suggest and why?

 

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