LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ 22

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2007

VC 3804  – COMMUNICATION RESEARCH METHODS

 

 

Date & Time: 28/04/2007 / 9:00 – 12:00      Dept. No.                                                Max. : 100 Marks

 

 

PART-A

Answer ALL the questions in not more than 50 words each:                   (10×2=20)

 

• Gate keeping
• Protocol
• In-depth interviews
• Open ended questions
• Measures of central tendency
• Pilot study
• Copy testing
• Positivist approach
• Method Vs. Methodology
• Inter-disciplinary research

 

PART-B

Answer any FOUR in not more than 300 words each:                             (4×10=40)

 

11. List out the special features of a communication research.
12. Distinguish between qualitative and quantitative methods in a research. Which

is preferred in a communication research? Why?

13. What are the possible research areas in the Internet?
14. Explain the anti-social and pro-social effects of media content.
15. Discuss the role of rating points in media research.
16. Write about uses and gratification study in a media research.

 

PART-C

Answer any TWO in not more than 500 words each:                              (2×20=40)

 

17. Discuss the ingredients of a hypothesis. How important is it to test a hypothesis?
18. Communication research is preferred to be done under social science research.

Substantiate.

19. Analyze the narrative of a moving image that you viewed recently using content

analysis.

20. Explain the types of print and electronic media research.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

AC 13

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 26/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer all the questions in not more than 50 words each.                                      (10×2=20)

1. Multi-disciplinary research
2. Protocol
3. Close ended questions
4. Measures of central tendency
5. Uses and gratification
6. Positivist approach
7. Copy testing
8. Survey method
9. Research report

PART – B

Answer any FIVE from the following in not more than 200 words each.                (5×8=40)

11. Differentiate between qualitative and quantitative methods in a research.
12. ‘Communication research basically is a social science research’. Discuss.
13. List out the areas of research in the Internet.
14. Write on the importance of applying content analysis in the media research.

15 Emphasize the importance of carrying out a pilot study.

16. What are the ingredients of Participatory Observation Method?
17. Explain the research procedures in a media research.

PART – C

Answer any TWO from the following in not more than 500 words each.              (2×20=40)

18. What is a hypothesis? How do you test a hypothesis? Explain.
19. Analyze technically a moving image that you have seen recently.
20. Explain the types of electronic media research.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KB 12

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – November 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 03-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART- A

 

Answer ALL the following in not more than 50 words each.                               (10×2=20)

 

1. Positivist approach
2. Plagiarism
3. Pilot study
4. Recall method
5. Agenda setting
6. Ethnography
7. Research report
8. Protocol
9. Survey method
10. Uses and gratification

PART- B

 

Answer any FIVE of the following in 150 words each.                                        (5×7=35)        

 

11. Distinguish between qualitative and quantitative methods.
12. Bring out the unique elements of participatory observation method.

13    Explain content analysis and its limitations.

14    Write a technical analysis of a film that you have seen recently.

15    Elucidate the importance of copy testing of an advertisement.

16    How genuine is rating research in the electronic media?

17    How does the Internet help the modern day researcher?

 

PART- C

 

Answer any THREE of the following in not more than 300 words each.           (3×15=45)

 

18. Communication research is basically a social science research. Substantiate.

19   Elaborate on sampling and its types.

20   What is meant by testing a hypothesis? Create two hypotheses and explain how.

21   Explain research procedures and research design citing examples.

22. Write a detailed account of the types of print media research.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

TG 19

THIRD SEMESTER – April 2009

VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date & Time: 16/04/2009 / 1:00 – 4:00         Dept. No.                                                       Max. : 100 Marks

 

 

PART- A

 

Answer ALL the following in not more than 50 words each.                        (10×2=20)

 

1. Cultivation analysis
2. Media effects
3. Copy testing
4. Audi meter
5. Research ethics
6. Visual Anthropology
7. Multivariate analysis
8. Participatory observation method
9. Open-ended question
10. Research design

 

                                                         PART- B

 

Answer any FIVE of the following in not more than 150 words each.           (5×7=35) 

 

11. What is protocol in a research? Is it important?
12. ‘Qualitative approach is preferred to quantitative approach in media research’.

Do you agree? Why?

13. Explain the types of non-probability sampling.
14. Write a detailed note on pilot study.
15. Elucidate the importance of a questionnaire in research.
16. Explain why the Gross Rating Point is very important in electronic media.
17. Create and test a hypothesis.

PART- C

 

Answer any THREE of the following in not more than 300 words each.             (3×15=45)

 

18. Elaborate on doing media research as an inter-disciplinary one. Give examples.
19. Write a qualitative content analysis of a TV or film image that you enjoyed most.
20. Give a detailed account of various types of electronic media research.
21. Explain how to write a research report emphasizing its importance.
22. Discuss the types of research in Internet.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – APRIL 2012

VC 3808 – COMMUNICATION RESEARCH  METHODS

 

 

Date : 24-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer the following in 50 words each:                                                                                 10 x2= 20

 

1. Close ended question
2. Interdisciplinary research
3. Ethnography
4. Survey method
5. Semiotics
6. Positivist approach
7. Recall method
8. Focus group
9. Participatory observation method
10. Uses and gratification

 

PART – B

 

Answer any FIVE of the following in 200 words each:                                                            5×8=40

11. Comment on opinion polls and their credibility in representing popular opinion

on an issue.

12. Write on the electronic media researches.
13. What is in-depth interview? In what way is it different from focus groups?
14. Explain the elements of a research report.
15. Differentiate between quantitative and qualitative approaches in a research.
16. ‘Communication research is basically a social science research ’Justify.
17. What is hypothesis? Formulate and explain a hypothesis.
18. Explain the different types of sampling.

 

 

PART – C

 

Answer any TWO of the following in 400 words each:                                                          2×20=40

19. Elaborate on content analysis and its effectiveness as a methodology in media research.
20. Analyse any film or video that you have viewed recently using semiotics.
21. Emphasize the importance of carrying out a pilot study before doing a research. What are the advantages of a pilot study?

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2012

VC 3808 – COMMUNICATION RESEARCH  METHODS

 

 

Date : 01/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART-A

Answer All the following questions:                                                                                              10 X2=20

 

1. Action research
2. Case Study
3. Controlled Variable
4. Empirical Research
5. Feminist Research
6. Unstructured Interview
7. Mean

8. Pilot Study
9. Quasi Experimental
10. Reliability

PART- B

Answer any FIVE questions from the following:                                                                              5X8=40

 

11. Describe Quantitative research process.
12. Explain the development of mass media research.
13. Write on the process of a telephone survey.
14. Describe the advantages of field experiment in media research.
15. What are the codes and ethics to be followed while conducting a media research?
16. Elaborate reliability and validity.
17. Explain the steps involved in doing a content analysis.

PART-C

Answer any TWO questions from the following:                                                                        2X20=40

 

18. What is sampling? Explain different types of sampling methods.
19. Write about Qualitative Research Design.
20. Discuss the different categories of research.
21. Explain the process in formulating a questionnaire.

 

 

 

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