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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

TH 41

SECOND SEMESTER – APRIL 2006

                                                     CO 2808 – CONSUMER BEHAVIOUR

 

 

Date & Time : 21-04-2006/FORENOON     Dept. No.                                                       Max. : 100 Marks

 

 

SECTION – A

Answer All the questions in not more than 3 lines each;         ( 2 x 10 = 20 Marks)

 

1. What is virtual personality?
2. What is sensation?
3. What is perceived risk?
4. Name any 4 perceived risks.
5. What is brand equity?
6. Briefly explain defensive attribution?
7. What is celebrity credibility?
8. What is a reference group?
9. Name any 4 reference groups.
10. Briefly explain consumer socialization of children.

 

SECTION – B

Answer any 5 in not more than 2 pages each:                        ( 5 x 8 = 40 Marks )

11. Explain the 3 central properties of Personality.
12. “Individual Consumers are subject to a number of influences that tend to distort their perception” – What are these influences?
13. What are the sources of influence on attitude formation?
14. Explain the marketing applications of Consumer Learning.
15. Explain the Tri-Component Attitude Model.
16. Explain the following types of reference groups: (a) friendship group  (b) shopping group  (c)  Work group   (d)  Consumer action groups.
17. Write short notes on the following dimensions of culture:

(a)  Language and Symbols     (b)  Rituals  (c)  Sharing     (d)  Dynamism.

18. What is Consumer Behavior?   Explain the 3 major activities involved in consuming.

SECTION – C

Answer any 2 in not more than 4 pages each:                          ( 2 x 2 = 40 Marks )

19. Explain Dynamics of Motivation.
20. What are the important factors to be considered in understanding Consumer Personality        Diversity?
21. State the main elements of Communication Process.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

TH 39

SECOND SEMESTER – APRIL 2007

CO 2808 – CONSUMER BEHAVIOUR

 

 

 

Date & Time: 19/04/2007 / 1:00 – 4:00     Dept. No.                                                             Max. : 100 Marks

 

 

SECTION – A

 

Answer ALL questions in not more than 3 lines each                                   (2 x 10 = 20 marks)

 

1. What are generic goals?
2. What is an avoidance object?
3. Define personality.
4. Who is a verbalizer?
5. What are sensory receptors?
6. Why are Behavioral learning theories referred to as stimulus – response theories?
7. What is a symbotic reference group?
8. What is social status?
9. What is sub-culture?
10. What is relationship marketing?  What is at its heart?

 

 

SECTION – B

 

Answer any FIVE in not more than 2 pages each                                          (5 x 8 = 40 marks)

 

1. When will a person adopt defense mechanisms?  What are its different manifestations?
2. Write a note on the trio of needs.
3. How can selective perception (exposure) and psychological noise he barriers to communication?  Suggest ways to overcome these.
4. How is culture learned?
5. How would you market products to older consumers?
6. Explain the three levels of Consumer Decision Making.
7. How do consumers handle risk?
8. Explain the factors which indicate social class.

 

 

SECTION – C

 

Answer any TWO in not more than 4 pages each                                    (2 x 20 = 40 marks)

 

1. Write a note on Consumer innovativeness.  Explain the marketing significance of each type.
2. Write a note on the dynamics of perception.
3. Explain any four groups which can influence consumers’ attitude and behaviour.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

RO 41

SECOND SEMESTER – APRIL 2008

CO 2808 – CONSUMER BEHAVIOUR

 

 

 

Date : 22/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION – A                                   (10 x 2 = 20 Marks)

 

Answer ALL questions in not more than 3 lines each.

 

1. What is an approach object ?
2. What is psychological reactance ?
3. What is a proponent need ?
4. What are the 3 components of an attitude ?
5. Who are narrow categorizers ?
6. What is a CETSCALE ?
7. Briefly explain the relationship between product, personality and gender.
8. What is a “group” ?
9. What are shopping groups ?
10. What is acculturation ?

 

 SECTION – B                                  (5 x 8 = 40 Marks)

 

Answer any FIVE in not more than 2 pages each.

 

1. Explain consumer materialism and compulsive consumption behaviour.
2. What is perceptual organization ?
3. What are the basic “properties” of an attitude ?
4. How are attitudes “Learned”?
5. “Three basic functions provided by the family are particularly relevant in understanding consumers’ behavior” – What are these ?
6. Write short notes on : (a) Middle Class Consumers (b) Working class consumers  (c) Techno class  (d) the geek
7. Write a note on sub-culture.
8. Explain the following from the perspective of consumer learning:

(a) motivation (b) Cues  (c) response  (d) reinforcement.

 

SECTION – C                                   (2 x 20 = 40 Marks)

 

Answer any TWO in not more than 4 pages each.

 

1. Explain product positioning in the context of consumer imagery.
2. How can attitudes be changed as according to the Functional Approach ?
3. How would you design an effective and persuasive communication strategy ?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

CO 2812 – CONSUMER BEHAVIOUR

 

 

Date : 19-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

 

SECTION – A           Answer ALL questions in about three lines each                            ( 10 x 2 = 20 )

 

1. State the different types of needs.

 

2. What is a product-specific goal?

 

3. Define Personality.

 

4. Enumerate the different types of defense mechanisms.

 

5. What is compulsive consumption behavior?

 

6. State the different types of perceived risks.

 

7. What is Positive reinforcement?

 

8. What is an “attitude object”?

 

9. State the four criteria used by consumers to collect information which would help them in Attributions.

 

10. Who is an “Expert”?

 

SECTION – B      Answer any FIVE in about 2 pages each                                                  ( 5 x 8 = 40 )

 

11. Explain the different types of arousal of motives.

 

12. Write short notes on (a) the make up of the self-image, (b) the extended self and (c) the virtual self.

 

13. Write a note on the different types of product-positioning in the context of consumer imagery.

 

14. Explain how consumers handle risk.

 

15. Write a note on the main dimensions of the Involvement Theory.

 

16. Explain how the components of the multi attribute model can be altered in the context of Branding.

 

17. Explain the factors that affect reference group influence upon consumers.

 

18. Write a note on attitude formation.

 

SECTION – C                Answer any TWO in about 4 pages each                                     (2 x 20 = 40 )

 

19. Explain the dynamics of Motivation.

 

20. What are the strategic marketing applications of classical conditioning?

 

21. “Culture in Learned” – elaborate.

 

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