LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ  07

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – APRIL 2007

VC 1800 – IMAGE AND IMAGINATION

 

 

 

Date & Time: 25/04/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

 

PART-A

1. Answer ALL questions not exceeding 50 words each: (10×2=20)

 

1. Notan
2. Metaphor
3. Symbol
4. Contour
5. Camouflage
6. Creativity
7. Perspective
8. Volume
9. Displacement and condensation
10. Rhetoric

PART-B

1. Answer ANY FOUR not exceeding 150 words each: (4×5=20)

 

1. Explain figure and ground relationship in the visual and non-visual field
2. Explain with examples the key concepts of semiotics.
3. How does the photographer undergo the experience of projection, confluence and introjections with the image he/she photographs?
4. Classify personality types.
5. Create a design using the camouflage concept.

 

PART-C

III. Answer ANY THREE not exceeding 500 words each:                     (3×20=60)

 

1. Explain the different ways of visualizing for a print advertisement.
2. What are the basic principles of photography and how do these principles operate in generating meaning?
3. Is there a need to change the style of acting or expression for different media like cinema, television, drama and folk media? Why?
4. Explain lateral and linear thinking processes.
5. What are the various dimensions we need to look in to while evaluating a painting?

 

 

Go To Main page

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KB 05

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – November 2008

    VC 1800 – IMAGE AND IMAGINATION

 

 

 

Date : 04-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART-A

Answer ALL questions not exceeding 50 words each:                        (10 X 2 =20)

 

1. Triangle
2. Signifier
3. Retina
4. Notan
5. Ganzfeld
6. Figure-Ground
7. Left brain and right brain
8. Archetypes
9. Kinesics
10. Form

PART – B

Answer any FIVE questions in 150 words each:                                    (5 X 7 = 35)

 

11. What are the characteristics of a creative person?
12. Discuss the four Gestalt principles used to arrange/organize visual elements.
13. Define stereotyping. How does it affect our perception of reality?
14. How does brain process images into visual perception cues?
15. Explain the characteristics of mass communication.
16. Enumerate the visual attributes.
17. How do you design a photograph using the visual elements?

 

PART – C

Answer any THREE questions in 300 words each:                                (3 x 15 = 45)

 

18. Describe the stages in the visual process according to Aldous Huxley.
19. Define creativity. What are the ways one can sharpen ones creativity?
20. Explain the relevance and use of semiotics for a visual communicator like you.
21. ‘Human Communication is a complex process’. Explain.
22. Give an account of the kinds of touch and their role in social interaction.

 

 

Go To Main page

 

 

 

Go To Main page

Go To Main page

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – NOVEMBER 2010

    VC 1800  – IMAGE AND IMAGINATION

 

 

 

Date : 30-10-10                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer ALL questions not exceeding 50 words each:                          10 x 2 =20

 

1. Code
2. Signifier
3. Imagination
4. Notan
5. Subliminal perception
6. Figure-Ground
7. Left brain and right brain
8. Archetypes
9. Kinesics
10. Visual elements

 

PART – B

 

Answer any FIVE questions in 200 words each:                                     5×8 = 40

 

11. Discuss the four waves in the history of communication.
12. How are the four Gestalt principles used to arrange/organize visual elements?
13. What are the types of non-verbal communication?
14. How does brain process images into visual perception cues?
15. What are the techniques of imagination?
16. What are the media forms?
17. Explain how visual elements and principles could be used to design a photograph?
18. Describe kinds of touch and their role in social interaction.

 

 

PART C

Answer any TWO questions in 400 words each:                                     2×20 = 40

 

19. Human Communication is a complex process. Explain.
20. Describe Clustering Technique. Plan a photo feature (6 Pictures) on the theme ‘Metro Chennai’, using reverse clustering process.          
21. What is the relevance and use of semiotics for a visual communicator like you?

 

 

Go To Main page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Go To Main page

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – APRIL 2012

VC 1800 – IMAGE AND IMAGINATION

 

 

Date : 25-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

Part – A

Answer ALL questions in 50 words each:                                                                          10×2=20

 

1. Semiotics
2. Creative pause
3. Figure ground
4. Spatiality
5. Bird’s eye view
6. Perspective
7. Metaphor
8. Composition
9. Memory and Association
10. Projection

                  Part – B

Answer ANY FIVE questions in 200 words each:                                                             5×8 =40

 

11. Explain ‘Seeing is not believing.’
12. Elaborate the four theories on the purpose of art.
13. How does the concept of ‘Six thinking hats’ help in decision making?
14. Can creativity be developed? How?
15. Explain how art is used as a therapy to help people in difficult circumstances.
16. Explain how animals, birds and insects are used as signifiers.
17. Explain with examples the power of colour in generating meaning.
18. What are the contributions of Edward De Bono?

 

                   Part – C                      

Answer any TWO questions in 400 words each:                                                               2×20=40

 

19. Explain the uniqueness of photography as an art.
20. What are the various elements of visual communication and how important are they in creating an image?
21. Prepare logos with four options for an imaginary foundation working with an objective ‘Save the earth’. Give an explanation of each of them.
22. Explain how understanding non-verbal communication help in generating meaning in the context of body language.

 

 

Go To Main page

 

 

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – NOVEMBER 2012

VC 1815 / 1800 – IMAGE AND IMAGINATION

 

 

Date : 01/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART-A

Answer ALL the following:                                                                                                         10×2=20

 

1. Image
2. Form and Content
3. Visualization
4. Figure & Ground
5. Lateral thinking
6. Creativity
7. Narrative
8. Clustering
9. Plot order
10. Attraction and Attention

PART – B

Answer any FIVE questions from the following:                                                                         5×8=40

 

11. Explain how one can improve the skill of imagination.
12. Elaborate on the psychology of colour with examples.
13. Discuss stereotypes with examples from Indian films.
14. What is Visual thinking and how is it associated with films?
15. Write on the myths about creativity.
16. Association of images creates an imagination in memory. Justify with examples.
17. Discuss in detail Creative process.

PART – C

Answer any TWO questions from the following:                                                                       2×20=40

 

18. In media creativity happens in a collective manner. Discuss.
19. Explain the principles of visual aesthetics.
20. Discuss on the techniques of lateral thinking.
21. ‘We are living in a world of images.’ Discuss.

 

 

Go To Main page

 

 

Go To Main Page

Go To Main Page

Go To Main page

Go To Main page

Go To Main page

Go To Main page