LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034

B.Com, DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2004

CO 6602/COM 602 – MARKETING RESEARCH

07.04.2004                                                                                                           Max:100 marks

1.00 – 4.00

 

SECTION – A

 

Answer ALL questions in not more than 3 lines each                                 (10 ´ 2 = 20 marks)

 

1. State any 3 advantages of secondary data.
2. State any 3 advantages of the multiple – choice question.
3. What are the components of Advertising Research?
4. What are the main dimensions of product Research?
5. What are the main purpose for which sales analysis is fused?
6. What are Ecological Impact Studies in the context of Marketing Research?
7. State any 4 characteristics of an efficient marketing Research output.
8. What is field experimentation?
9. Briefly define the observation method of data collection.
10. Briefly explain the 3 conditions needed for effective observation.

 

SECTION – B

 

Answer FIVE questions in not more than 2 pages each                              (5´ 8 = 40 marks)

 

11. What are the advantages and disadvantages of the questionnaire method of data collection.
12. Write a note on mechanical data collection instruments.
13. Explain how the Before – After without control experimental design is used. What are its strengths and weakness?
14. What are the steps to be taken to conduct an effective interview?
15. How is secondary data evaluated?
16. Write note on the scope of marketing research.
17. Explain the following types of observation.
18. Contrived (b) Indirect  (c) Mechanical
19. a) What is Focus group discussion?
20. What are its chief dynamics?
21. Explain the key factor for its sources.

 

SECTION – C

 

Answer TWO questions in not more than 4 pages each                              (2 ´ 20 = 40 marks)

 

19. Explain the stages in the marketing research process.
20. Explain the 4 types of questioning methods in terms of structure and design. Also highlight each one’s strength and weakness.
21. What are the steps in research report writing?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com.

TH 21

DEGREE EXAMINATION –COMMERCE

SIXTH SEMESTER – APRIL 2007

CO 6602 – MARKETING RESEARCH

 

 

Date & Time: 20/04/2007 / 9:00 – 12:00      Dept. No.                                                       Max. : 100 Marks

 

 

SECTION – A

 

Answer ALL questions in not more than 3 lines each                                   (2 x 10 = 20 marks)

 

1. What is a phychogalvanometer?
2. Define marketing research.
3. State the 5 major components of Advertising Research.
4. What is a field experiment?
5. What is a dichotomous question?
6. Briefly explain Corporate Responsibility Research.
7. What are the main areas in Product Research?
8. Briefly explain Distribution Channel Studies.
9. State the two types of indirect observation.
10. State the conditions needed for effective observation.

 

 

SECTION – B

 

Answer any FIVE in not more than 2 pages each                                    (5 x 8 = 40 marks)

 

1. What are the characteristics of an ideal marketing research output?
2. Briefly explain the slope of marketing research.
3. When should exploratory research be used?  What are its main components?
4. What are the advantages and disadvantages of the questionnaire method of data collection?
5. Write a note on unstructured direct observation.  What are its disadvantages?
6. What are the key factors which contribute to the success of focus-group discussion?
7. What are the essential qualities of a good research report?
8. Present a Model Research Report.

 

SECTION – C

 

Answer any TWO in not more than 4 pages each                                    (2 x 20 = 40 marks)

 

1. a) What is experimental causality?

1. b) How is the Before – After- without control – experimentation used?
2. c) What are its strengths and weakness?

1. Explain the four questioning methods in terms of structure an Disguise.  Also bring out each one’s merits and demerits.
2. What are the components of a general research design?

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2012

CO 6602 – MARKETING RESEARCH

 

 

 

Date : 20-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

Answer ALL questions:                                                                             (10×2 = 20 marks)

 

1. Define Marketing Research.
2. What is Random Sampling?
3. What is Descriptive Research?
4. What are Intervening variables?
5. What is meant by focussed interview?
6. What is Pilot Study?
7. What do you mean by Field Editing?
8. What is Coding?
9. Mention some features of a Marketing Research Report.
10. What is Secondary data?

 

PART – B

 

Answer any FIVE  questions:                                                                           (5 X 8 = 40 marks) 

 

11. What are the merits and demerits of descriptive approach to marketing research?
12. What are the objectives of Marketing Research?
13. What are the various types of observation?
14. What are the rules of Tabulation?
15. What are the sources of errors in interpretation?
16. What are the qualities of a good Marketing Research Report?
17. What are the merits of a questionnaire?
18. What are the sources of primary data?

 

PART –C

 

Answer any TWO  questions:                                                                             (2 X 20 = 40 marks)

 

19. Explain the contents of a Marketing Research Report using an example.
20. Formulate a questionnaire to be distributed among the college student community

enquiring into their time usage habits.  Your research report will help to start a new

entertainment TV Channel in Chennai.

21. Briefly state the steps involved in the process of Marketing Research.

 

 

 

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