LOYOLA COLLEGE (AUTONOMOUS) CHENNAI – 600 034

M.Sc DEGREE EXAMINATION – VISUAL COMMUNICATION

FOURTH SEMESTER –   APRIL-2007

4803 MEDIA EFFECTS AND ETHICS

Maximum Marks: 100

Duration: 3 Hrs

                                         

PART-A

Write Short Notes on ALL the questions in 50 words each:                    (10 X 2 = 20)

1. Privacy
2. Media Power
3. Knowledge Gap
4. Advertising Standards Council
5. Embedded Journalism
6. Censor Board
7. Copyright
8. Social Control
9. Self Regulation
10. Media Rhetoric

PART-B

 

Answer any FIVE of the following in not more than 200 words each:      5 X 8 = 40)

 

1. What is the typology of media effects?
2. Explain Noelle Neumann’s concept of ‘Spiral of Silence’ in her theory of Public Opinion.
3. What type of regulation you would recommend in the context of the present media boom and children?
4. What are the five types of media power according to French & Raven?
5. Is the IT Act adequate to handle the growing cyber media?
6. The Press Council of India is called ‘toothless tiger’? Discuss.
7. Discuss the foundation of media ethics.

 

PART-C

Answer any TWO of the following in not more than 400 words each:   (2 X 20 = 40)

 

1. 1. Discuss media freedom with reference to Article 19 and the reasonable restrictions.
   2. Explain the Stimulus – Response model of media effects by McGuire how has Defleur modified it?
   3. Discuss the adequacy of the Copyright Act to curb video piracy? What are the measures you would recommend?

• Explain the effects of television on viewers, in the light of Uses and Gratification model.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

TG 22

FOURTH SEMESTER – April 2009

VC 4803 – MEDIA EFFECTS AND ETHICS

 

 

 

Date & Time: 18/04/2009 / 9:00 – 12:00       Dept. No.                                                       Max. : 100 Marks

 

 

PART – A

 

Write short notes on the following in 50 words each.                                  (10 x 2 = 20 marks

 

1. Reality Defining
2. Agenda Setting
3. Media Rhetoric
4. Boomerang Effect
5. RTI
6. ASCI
7. Copyright
8. Constitutional Remedies
9. Unintended media effects
10. Development diffusion

PART – B

Answer any FIVE of the following in not more than 200 words.                (5 x 8 = 40 marks)

 

11. Explain the history of Media effects research.
12. Discuss the various facets of freedom of speech and expression.
13. What is Copy Right? Explain the process of registering under Copy Right Act.
14. TV coverage of Mumbai terror attack has called for strict regulation of Broadcast media. What are the regulations would you recommend?
15. What are the determinants of a media text? Explain in detail.
16. Explain the process of film censorship.

 

PART – C

 

Answer any TWO of the following in not more than 400 words.              (2 x 20 = 40 marks)

 

17. Explain the curbs on freedom of speech and expression in the context of Article 19(2).
18. Describe the topology of media effects and elaborate the long-term unplanned effects.

1. The Cable Television Networks (Regulation) Act, 1995 is insufficient to regulate cable TV networks in India. Discuss.

20. Explain the issues concerning Cyber media and Privacy.

 

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2010

    VC 3809  – MEDIA EFFECTS AND ETHICS

 

 

 

Date : 01-11-10                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

I           Answer ALL the questions in about 50 words each.                                                        10 X 2 = 20

 

1. Media Power.
2. Diffusion of Innovation.
4. Advertising Standard Council.
5. Media Induced Changes.
6. Agenda Setting.
7. Contempt of Court.
8. Censor Board.
9. MacBride Report.
10. Cyber Crime.

PART – B

II         Answer any FIVE questions in about 200 words each.                                                     5 X 8 = 40

11. Explain the processes of media effects with a diagram.
12. Discuss Leonard Berkowitz’s Aggressive Cue Theory.
13. Explain the role and functions of the Press Council of India.
14. Explain the ‘Uses and Gratifications’ approach to media effects during the ‘classical’ and ‘modern’ periods.
15. Discuss the general AIR/TV code.
16. What is the basis of media ethics?
17. Discuss the criminal misuse of media technologies.

 

PART – C

III        Answer any TWO questions in about 400 words each.                                                  2 X 20 = 40

18. Discuss the different phases of media effects research with concrete example.
19. Scrutinize the following statement in the context of relevant theories of media effects: TV is also ‘the cultural arm of the established industrial order which serves primarily to maintain, stabilize and reinforce rather than to alter, threaten or weaken conventional beliefs and behaviors’ – Gross.
20. Discuss the general code of conduct in advertising in Indian context.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – APRIL 2012

VC 3809 – MEDIA EFFECTS AND ETHICS

 

 

Date : 21-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer the following questions in about 50 words each:                                                           10×2=20

 

1. Media power
2. Defamation
3. Opinion leaders
4. Magic bullet
5. Priming effect
6. PCI
7. Censor Board
8. Article
9. Copyrights
10. Slander

 

PART – B

 

Answer any FIVE questions in about 200 words each:                                                               5×8=40

 

11. What is Mean World Syndrome? Explain with example.
12. Discuss the agenda setting process of media with examples.
13. Explain the limited power of media in the context of Uses and Gratification theory.
14. Explain the planned short-term effects of media.
15. Explain the constitutional remedies guaranteed to the Indian citizens.
16. Explain the laws that govern Cyber media.
17. Explain the process of film censorship.
18. What are the issues related to privacy in social media? Discuss.

 

PART – C

 

Answer any TWO questions in about 400 words each:                                                            2×20=20

 

19. Explain the four phases of media effects studies.
20. Discuss the reasonable restrictions on freedom of speech and expression in detail.
21. Explain the various provisions of Copyright Act.
22. What type of regulations would you recommend in the context of the present media boom?

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2012

VC 3809 – MEDIA EFFECTS AND ETHICS

 

 

Date : 03/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART-A

Answer ALL the following in about 50 words each:                                                                          10×2=20

 

1. Sensitivity
2. Social Responsibility Theory
3. Short term Effect
4. Media Laws
5. Broadcasting Codes
6. Agenda Setting Theory
7. Contempt of Court
8. Planned Effect
9. OSA 1923
10. Cultivation Theory

 

PART-B

Answer any FIVE of the following in around 200 words each:                                                8×5=40

 

11. What are the different classifications of Media Effects?
12. Explain Indian laws that deal with obscenity and indecency.
13. Explain Social responsibility Theory with suitable example.
14. Briefly explain Right to Information Act and explain its functions.
15. Differentiate truth, fairness & objectivity in perspective of media.
16. Justify that media reflects society and explain how far the society is influenced by the media.
17. Elaborate on negotiated media influence.

PART-C

Answer any TWO of the following in around 400 words each:                                               2×20=40

 

18. Summarize the argument of Noelle-Neumann regarding the research about mass media effects.
19. Explain the Codes of Advertising Standard Council of India.
20. “Media today require strong laws; mere self regulation cannot fulfil the social needs.” What is your opinion on this statement? Elaborate and justify.
21. Trace the evolution of media effects theories.

 

 

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