LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

RF 41

SECOND SEMESTER – APRIL 2006

                                  EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date & Time : 02-05-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

Answer any FIVE questions in about 75 words each.                   (5 ´ 4 = 20 Marks)

1. Distinguish between marketing and selling.
2. Explain market segmentation? Describe any three types of market segmentation.
3. Distinguish supermarkets from departmental stores.
4. What is meant by sales promotion? What are its types?
5. What factors influence the selection of an advertising media?
6. Differentiate between a market and marketing.
7. What is market penetration?

 

PART – B

Answer any FOUR questions in about 250 words each.               (4 ´ 10 = 40 Marks)

8. Explain the role of ethics in marketing.
9. Distinguish between selling and salesmanship.
10. In international marketing what are the problems encountered by the exporting companies?
11. Explain the concept of consumerism. Describe the methods of exploitation of the consumer.
12. What is the need for planning and marketing? How does it make a difference?
13. Bring out the role as market and market forecast.
14. How do you identify a market segment?

 

PART – C

Answer any TWO questions in about 900 words each.                 (2 ´ 20 = 40 Marks)

15. How does the consumer go about with the consumer decision-making process?
16. As a marketing specialist how would you look at the perspective of pricing? What methods would you follow in the pricing process?
17. Do middlemen in India get a reasonable or abnormal profit? Is there any possibility of eliminating them for protecting consumers and producers?
18. Evaluate the consumer movement in Indian perspective. Explain how standardization and grading legislation will help to overcome consumer exploitation?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

RF 14

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – APRIL 2007

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

 

Date & Time: 26/04/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

PART – A

 

Answer any FIVE questions in about 75 words each.                   (5 x 4 = 20 Marks)

 

1. Define social marketing.
2. Explain the concept of marketing research.
3. Bring out the factors that determine the size of the market.
4. What are the different types of the market and the segments?
5. Explain the significance of marketing from the point of view of the producer and the consumer.
6. Explain the term marketing mix.
7. Distinguish between penetration pricing and price skimming.

 

PART – B

 

Answer any FOUR questions in about 250 words each.               (4 x 10 = 40 Marks)

 

8. Explain the dimensions of physical distribution.
9. Evaluate the importance of “the word of mouth” as a tool of sales promotion.
10. As a marketer how would you go about media planning and selection?
11. Why are advertising and public relation so importance to business today?
12. Describe the major steps in the marketing research process.
13. Trace the present status of marketing in India.
14. The purpose of marketing is to render selling superfluous – Comments.

 

PART – C

 

Answer any TWO questions in about 900 words each.                 (2 x 20 = 40 Marks)

 

15. With the rising consumer exploitation, bring out the role of social responsibilities in business.
16. Explain international marketing with reference to strategies, promotion and procedures.
17. How do companies justify spending large sums of money on advertising, sales force training and promotion?
18. Distinguish between marketing status in developing Vs developed countries.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – APRIL 2012

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date : 26-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer any   FIVE questions  in about  75 words each:                                                       (4 x 5=20)

 

1. Differentiate between Marketing and selling?
2. What is meant by channel conflict.
3. Write a short note on Intrapreneurial Marketing.
4. What is meant by Augmented Product?
5. State the different forms of Geographical Pricing.
6. Write a brief note on cannibalization.
7. State the various Export Promotion Council and Commodities Board.

 

                                                       PART – B                                  

Answer any FOUR   questions  in about 250  words each:                                              (4 x 10= 40)

 

8. Compare and contrast undifferentiated, differentiated and concentrated targeting strategies. which strategy is best?
9. Describe the four distinct stages in Product Life Cycle?
10. Briefly highlight the Functions of Marketing.
11. Define a product and explain the  major classifications of products.
12. Examine the Consumer Protection Act 1986.
13. Explain the use of  BCG  matrix in preparing a strategy.
14. Write a short note on a) Marketing Audit b) Elements of Marketing Mix .

 

                                               PART – C                                           

Answer any TWO questions  in about 900  words each:                                                  (2 x 20= 40)

 

15. Discuss the importance of Marketing Information System.
16. Discuss the role of advertising in the promotion mix and recommend three advertising media for a campaign to introduce a new line of men’s personal care products under a Sachin Tendulkar’s label.
17. As a newly appointed export manager, you have received an export order for export of sea foods to Australia. Describe the procedure you have to follow for this purpose.
18. Discuss the significance of Social Marketing in the Indian business environment in the Post-liberalized period.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – NOVEMBER 2012

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date : 08/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Answer any   FIVE questions in about  75 words each:                                                   (4 x 5=20)

 

1. Define Marketing.
2. Write a short note on Case Related Marketing.
3. What do you mean by a) Concentrated Marketing strategy       b) Captive Product Pricing?
4. Write a brief note on Ethical values in Marketing.
5. Point out the various levels of channel members for consumer and business markets.
6. Define ‘Global Marketing’.
7. State the various types of market planning.

 

PART – B

 

Answer any FOUR questions  in about 250  words each:                                                 (4 x 10= 40)                                

 

8. Explain the various concepts of Marketing.
9. Highlight the functions of packaging.
10. Identify and justify the media you would recommend for the promotion of
11. a) organic foods
12. b) organ donation program
13. Write short notes on the following
14. Market control b)Standardization c) Consumer rights
15. Explain in brief the various forms of Publicity.
16. Discuss the pros and cons of MNC’s in Developing countries like India
17. Discuss the Core, Actual and Augmented product for your favourite brand of shampoo.

 

PART – C

Answer any TWO questions  in about 900  words each:                                                   (2 x 20= 40)

 

15. Discuss the role of Marketing Research in marketing. Also enumerate the techniques used in Marketing Research.
16. Explain the different approaches used to identify and measure the differences between market segments. Illustrate with examples.
17. Describe in brief the various pricing adjustment strategies used by marketers.
18. What do you understand by marketing mix? What are the main elements of Marketing-Mix? Discuss the factors affecting the Marketing Mix.

 

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