LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – ENGLISH LITERATURE
SECOND SEMESTER – APRIL 2004
EL 2950/LE 853 – MASS COMMUNICATION
Date : 14.04.04 Max : 50 marks
Duration : 1 – 3 pm Hours : 2 hrs
THE PAPER IS FOR 2 hours ONLY. INVIGILATORS KINDLY NOTE THIS.
SECTION – A
- Answer the following in a sentence or two: (10 x 1 = 10 mks)
- What are the different kinds of mass media?
- What are the two types of news stories?
- Distinguish the two kinds of Journalism with examples.
- What are the major departments in a newspaper?
- Mention the major components of communication process.
- Point out any four objectives in communication.
- What are the 4 parts of a newspaper?
- Enumerate the major roles played by the mass media.
- Mention the different stages in communication.
- When was Prasar Bharathi introduced?
SECTION – B
- Answer any FOUR of the following in 150 words each: (4 x 5 = 20 mks)
- Explain the functions of mass media.
- List out the major principles of journalistic ethics evolved by the Press Council of India. How effectively are they followed?
- Attempt a critical evaluation of the Press in India, by discussing its power to bring about social and political change and economic development.
- What is the scope of Radio in India? What are its special advantages as mass medium?
- Discuss the lay out strategy, communication strategy and language strategy employed in a print/electronic ad.
- What are the features of a good daily?
III. Answer any ONE of the following in 500 words: (1 x 20 = 20 mks)
- How important is the role played by Mass Communication in our society? Illustrate your answer with reference to the uses of the mass media in India.
- Discuss the impact of mass media in shaping the public opinion during elections and at times of political or constitutional crisis.
- What is News? What is the goal of a news story? What are the elements and characteristics of news in Newspapers? How are they different from those of electronic media?