LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
SECOND SEMESTER – APRIL 2011
VC 2801 – DEVELOPMENT COMMUNICATION
Date : 02-04-2011 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART A
I. Answer ALL the questions in about 50 words each. 10´2=20
- Early Adopters.
- Dialogic Module.
- Cultural Identity.
- “Many voices, one world”.
- Identify the names and their contributions:
- Everett Rogers
- Wilbur Schramm
PART B
II. Answer any FIVE questions in about 200 words each. 5 X 8 = 40
- Discuss various stages of an innovation’s adoption process.
- How will you apply the Johari Window to understand development communication?
- Discuss the influence of the dominant paradigm.
- Explain the central role of communication in Millennium Development Goals.
- Elucidate the growth with distribution approach for development.
- Explain the major reasons for the adoption of participatory model in development.
- The media are full of reports about ‘shining’, ‘rising’ and ‘incredible’ India. As a media student how do you respond to this ‘marketing’ of the nation?
PART C
- Answer any TWO questions in about 400 words each. 2 X 20 = 40
- Explore the alternative paths and strategies to achieve development goals.
- Discuss the role of media and ICT in development communication.
- What makesalternative media alternative? Discuss the ideological dimension of alternative media.