M.A Economics Principles Of Marketing Management Question Paper 2012

Loyola College M.A. Economics April 2012 Principles Of Marketing Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – APRIL 2012

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date : 26-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer any   FIVE questions  in about  75 words each:                                                       (4 x 5=20)

 

  1. Differentiate between Marketing and selling?
  2. What is meant by channel conflict.
  3. Write a short note on Intrapreneurial Marketing.
  4. What is meant by Augmented Product?
  5. State the different forms of Geographical Pricing.
  6. Write a brief note on cannibalization.
  7. State the various Export Promotion Council and Commodities Board.

 

                                                       PART – B                                  

Answer any FOUR   questions  in about 250  words each:                                              (4 x 10= 40)

 

  1. Compare and contrast undifferentiated, differentiated and concentrated targeting strategies. which strategy is best?
  2. Describe the four distinct stages in Product Life Cycle?
  3. Briefly highlight the Functions of Marketing.
  4. Define a product and explain the  major classifications of products.
  5. Examine the Consumer Protection Act 1986.
  6. Explain the use of  BCG  matrix in preparing a strategy.
  7. Write a short note on a) Marketing Audit b) Elements of Marketing Mix .

 

                                               PART – C                                           

Answer any TWO questions  in about 900  words each:                                                  (2 x 20= 40)

 

  1. Discuss the importance of Marketing Information System.
  2. Discuss the role of advertising in the promotion mix and recommend three advertising media for a campaign to introduce a new line of men’s personal care products under a Sachin Tendulkar’s label.
  3. As a newly appointed export manager, you have received an export order for export of sea foods to Australia. Describe the procedure you have to follow for this purpose.
  4. Discuss the significance of Social Marketing in the Indian business environment in the Post-liberalized period.

 

 

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Loyola College M.A. Economics Nov 2012 Principles Of Marketing Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – NOVEMBER 2012

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date : 08/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Answer any   FIVE questions in about  75 words each:                                                   (4 x 5=20)

 

  1. Define Marketing.
  2. Write a short note on Case Related Marketing.
  3. What do you mean by a) Concentrated Marketing strategy       b) Captive Product Pricing?
  4. Write a brief note on Ethical values in Marketing.
  5. Point out the various levels of channel members for consumer and business markets.
  6. Define ‘Global Marketing’.
  7. State the various types of market planning.

 

PART – B

 

Answer any FOUR questions  in about 250  words each:                                                 (4 x 10= 40)                                

 

  1. Explain the various concepts of Marketing.
  2. Highlight the functions of packaging.
  3. Identify and justify the media you would recommend for the promotion of
  4. a) organic foods
  5. b) organ donation program
  6. Write short notes on the following
  7. Market control b)Standardization c) Consumer rights
  8. Explain in brief the various forms of Publicity.
  9. Discuss the pros and cons of MNC’s in Developing countries like India
  10. Discuss the Core, Actual and Augmented product for your favourite brand of shampoo.

 

PART – C

Answer any TWO questions  in about 900  words each:                                                   (2 x 20= 40)

 

  1. Discuss the role of Marketing Research in marketing. Also enumerate the techniques used in Marketing Research.
  2. Explain the different approaches used to identify and measure the differences between market segments. Illustrate with examples.
  3. Describe in brief the various pricing adjustment strategies used by marketers.
  4. What do you understand by marketing mix? What are the main elements of Marketing-Mix? Discuss the factors affecting the Marketing Mix.

 

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