LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.COM. DEGREE EXAMINATION – COMMERCE
SECOND SEMESTER – APRIL 2012
EC 2901 – MANAGERIAL ECONOMICS
Date : 28-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer any FIVE questions in about 75 words each: (5X4=20 marks)
- Define managerial economics.
- What are the criteria of a good forecasting?
- What is promotional elasticity?
- What is meant by opportunity cost?
- State the Kotler’s additional objectives of pricing policy.
- Define accounting profit.
- What is meant by profit forecasting?
PART – B
Answer any FOUR questions in about 300 words each: (4X10=40 marks)
- Explain the scope of managerial economics in the modern business.
- What are the important demand distinctions in the business studies?
- Briefly explain the business applications of price elasticity of demand.
- What is cost control? Explain the tools of cost control.
- Explain the price differentials based on buyers’ location.
- Firms do not always try to maximize profits- Elucidate.
- How to determine distributors’ discounts?
PART – C
Answer any TWO questions in about 900 words each: (2X20= 40 marks)
- Explain the various methods of demand forecasting with suitable illustration.
- Examine the nature of short run and long run cost curves and their determinants.
- Describe the different methods of pricing employed in business.
- What is break-even point? Examine the managerial uses of break even analysis.