LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
SECOND SEMESTER – APRIL 2012
CO 2813 – MODERN MANAGEMENT PRACTICE
Date : 21-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Write a short note on ALL the following concepts: (10 x 2= 20)
- Mission Statement
- Technology
- Core competence
- Matrix Structure
- Clan control
- Corporate Culture
- Garbage Can model
- Management By Objectives (MBO)
- Just-in-Time Operations
- Avoidance
PART – B (5 ´ 8 = 40)
Answer any FIVE questions: (Answer should not exceed 2 pages each)
- Give a SWOT analysis of starting a printing press in Loyola College campus.
- Describe the need for Quality of Work Life (QLW).
- Argue the case For and Against the social involvement of business enterprises.
- Diagramatically explain the technology life cycle and the technology dissemination pattern.
- Explain the Hybrid and Matrix structure of organizations.
- Briefly describe any two theories of motivation.
- How would you build an effective team?
- Explain the steps involved in decision making.
PART – C (2 ´ 20 = 40)
Answer any TWO questions: (Answers should not exceed 4-6 pages each)
- What are the management skills and what should you do to forge a successful career?
- Write an essay on Leadership: qualities of a leader, types of leader and Leadership Grid.
- Explain the concepts of Customer Relationship Management (CRM), TQM and Six Sigma.