LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – APRIL 2012

VC 3808 – COMMUNICATION RESEARCH  METHODS

 

 

Date : 24-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer the following in 50 words each:                                                                                 10 x2= 20

 

1. Close ended question
2. Interdisciplinary research
3. Ethnography
4. Survey method
5. Semiotics
6. Positivist approach
7. Recall method
8. Focus group
9. Participatory observation method
10. Uses and gratification

 

PART – B

 

Answer any FIVE of the following in 200 words each:                                                            5×8=40

11. Comment on opinion polls and their credibility in representing popular opinion

on an issue.

12. Write on the electronic media researches.
13. What is in-depth interview? In what way is it different from focus groups?
14. Explain the elements of a research report.
15. Differentiate between quantitative and qualitative approaches in a research.
16. ‘Communication research is basically a social science research ’Justify.
17. What is hypothesis? Formulate and explain a hypothesis.
18. Explain the different types of sampling.

 

 

PART – C

 

Answer any TWO of the following in 400 words each:                                                          2×20=40

19. Elaborate on content analysis and its effectiveness as a methodology in media research.
20. Analyse any film or video that you have viewed recently using semiotics.
21. Emphasize the importance of carrying out a pilot study before doing a research. What are the advantages of a pilot study?

 

 

Go To Main page

 

 

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2012

VC 3808 – COMMUNICATION RESEARCH  METHODS

 

 

Date : 01/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART-A

Answer All the following questions:                                                                                              10 X2=20

 

1. Action research
2. Case Study
3. Controlled Variable
4. Empirical Research
5. Feminist Research
6. Unstructured Interview
7. Mean

8. Pilot Study
9. Quasi Experimental
10. Reliability

PART- B

Answer any FIVE questions from the following:                                                                              5X8=40

 

11. Describe Quantitative research process.
12. Explain the development of mass media research.
13. Write on the process of a telephone survey.
14. Describe the advantages of field experiment in media research.
15. What are the codes and ethics to be followed while conducting a media research?
16. Elaborate reliability and validity.
17. Explain the steps involved in doing a content analysis.

PART-C

Answer any TWO questions from the following:                                                                        2X20=40

 

18. What is sampling? Explain different types of sampling methods.
19. Write about Qualitative Research Design.
20. Discuss the different categories of research.
21. Explain the process in formulating a questionnaire.

 

 

 

Go To Main page