LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
SECOND SEMESTER – APRIL 2012
VC 2801 – DEVELOPMENT COMMUNICATION
Date : 17-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
Part – A
Answer ALL questions in 50 words each: 10×2=20
- Development communication
- Sustainable development
- Globalization
- Fourth world
- Max Weber
- IEC
- Digital divide
- GDP
- Banking system of education
- DAVP
Part – B
Answer any FIVE questions in 200 words each: 5×8 =40
- Discuss the essence of ‘Theatre of the oppressed’.
- What are the stages or levels of awareness according to PauloFreire?
- Explain the contribution of Everett Rogers in Development Communication?
- Describe how folk media can be used for spreading development message.
- Elucidate how social marketing can be used for social change.
- Compare and contrast BCC and participatory Communication.
- What is group media? Can it be effectively used in educating the marginalised?
Part – C
Answer TWO of the following in 400 words each: 2×20=40
- Explain the role of communication in helping people to elevate from culture of silence to critical conscience.
- Critically analyse the Millennium Development goals and its relevance in Indian context.
- Prepare a communication strategy for an anti-nuclear power plant campaign.
- Discuss the major Schools of Development and Development Communication.