LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
FIRST SEMESTER – APRIL 2012
VC 1800 – IMAGE AND IMAGINATION
Date : 25-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
Part – A
Answer ALL questions in 50 words each: 10×2=20
- Semiotics
- Creative pause
- Figure ground
- Spatiality
- Bird’s eye view
- Perspective
- Metaphor
- Composition
- Memory and Association
- Projection
Part – B
Answer ANY FIVE questions in 200 words each: 5×8 =40
- Explain ‘Seeing is not believing.’
- Elaborate the four theories on the purpose of art.
- How does the concept of ‘Six thinking hats’ help in decision making?
- Can creativity be developed? How?
- Explain how art is used as a therapy to help people in difficult circumstances.
- Explain how animals, birds and insects are used as signifiers.
- Explain with examples the power of colour in generating meaning.
- What are the contributions of Edward De Bono?
Part – C
Answer any TWO questions in 400 words each: 2×20=40
- Explain the uniqueness of photography as an art.
- What are the various elements of visual communication and how important are they in creating an image?
- Prepare logos with four options for an imaginary foundation working with an objective ‘Save the earth’. Give an explanation of each of them.
- Explain how understanding non-verbal communication help in generating meaning in the context of body language.