VC 3809 – MEDIA EFFECTS AND ETHICS

Date : 21-04-2012 Dept. No. Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

Answer the following questions in about 50 words each: 10×2=20

PART – B

Answer any FIVE questions in about 200 words each: 5×8=40

What is Mean World Syndrome? Explain with example.
Discuss the agenda setting process of media with examples.
Explain the limited power of media in the context of Uses and Gratification theory.
Explain the planned short-term effects of media.
Explain the constitutional remedies guaranteed to the Indian citizens.
Explain the laws that govern Cyber media.
Explain the process of film censorship.
What are the issues related to privacy in social media? Discuss.

PART – C

Answer any TWO questions in about 400 words each: 2×20=20

Explain the four phases of media effects studies.
Discuss the reasonable restrictions on freedom of speech and expression in detail.
Explain the various provisions of Copyright Act.
What type of regulations would you recommend in the context of the present media boom?

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – NOVEMBER 2012

Date : 03/11/2012 Dept. No. Max. : 100 Marks

Time : 9:00 – 12:00

PART-A

Answer ALL the following in about 50 words each: 10×2=20

PART-B

Answer any FIVE of the following in around 200 words each: 8×5=40

What are the different classifications of Media Effects?
Explain Indian laws that deal with obscenity and indecency.
Explain Social responsibility Theory with suitable example.
Briefly explain Right to Information Act and explain its functions.
Differentiate truth, fairness & objectivity in perspective of media.
Justify that media reflects society and explain how far the society is influenced by the media.
Elaborate on negotiated media influence.

PART-C

Answer any TWO of the following in around 400 words each: 2×20=40

Summarize the argument of Noelle-Neumann regarding the research about mass media effects.
Explain the Codes of Advertising Standard Council of India.
“Media today require strong laws; mere self regulation cannot fulfil the social needs.” What is your opinion on this statement? Elaborate and justify.
Trace the evolution of media effects theories.

Loyola College M.Sc. Visual Communication April 2012 Media Effects And Ethics Question Paper PDF Download