LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SECOND SEMESTER – APRIL 2012

VC 2809 – MEDIA MANAGEMENT

 

 

 

Date : 21-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Answer the following questions in about 50 words each:                                                10×2=20

 

1. Media planning
2. Story board
3. Pre-production
4. Espirit de corps
5. Circulation
6. Advertising budget
7. Risk analysis
8. Consumer promotion
9. Transit advertising
10. Event marketing

PART – B

 

Answer any FIVE questions in about 200 words each:                                          5×8=40

 

11. State the assumptions underlying McGregor’s Theory X and Theory Y.
12. Explain how formal organizations are different from informal organizations. Illustrate.
13. Explain the various types of decision making.
14. Explain the key principles of management.
15. What tools and techniques do you suggest to improve productivity in Indian organizations?
16. Discuss the different skills and personal characteristics as needed by managers.
17. Explain production management.

PART – C

 

Answer any TWO questions in about 400 words each:                                         2×20=20

 

18. Elaborate the differences in the types of programming and strategies used in Radio and Television. Give examples.
19. Critically evaluate the modern approaches to management.
20. Explain sales promotion in detail.
21. Discuss media management as a unique discipline.

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