LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – ECONOMICS & ENGLISH

FOURTH SEMESTER – APRIL 2011

CO 4204 – PRINCIPLES OF MARKETING

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

ANSWER ALL THE QUESTIONS:                                                                         (10X2=20)

 

1. What are the tools of promotion mix?
2. Mention 2 qualities of a good ad copy.
3. What is penetration pricing?
4. Mention the demographic bases for segmenting consumer markets.
5. Enlist 2 objectives of pricing.
6. Enumerate 2 characteristics of a chain store.
7. Mention any 2 functions of marketing.
8. What are specialty goods?
9. What is automatic vending?
10. Briefly explain the balanced approach.

 

PART B

 

ASWER ANY FIVE QUESTIONS:                                                                           (5X8=40)

 

11. Explain any 8 kinds of pricing.
12. Enumerate and explain any 8 kinds of sales promotional tools.
13. Enlist and explain the different kinds of agents.
14. Marketing precedes and succeeds production. Explain.
15. Explain any 8 kinds of markets.
16. Explain the behavioral bases for segmenting consumer markets.
17. Explain the qualities of a good ad copy.
18. Explain the features of a product.

 

PART C

 

ANSWER ANY TWO QUESTIONS:                                                                            (2X20=40)

 

19. Explain the stages of a new product development.
20. What are the types of retailers? Explain them.
21. Explain the internal and external factors affecting pricing decisions.

 

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