LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2011

CO 3103/3100 – PRINCIPLES OF MARKETING

 

 

Date : 18-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART   –   A

 

Answer all the questions :                                                                                                   (10×2= 20 )

 

1. What is Marketing ?
2. Who are Hawkers ?
3. Mention  any two qualities of a good ad copy .
4. Mention any  two features of a product.
5. Explain any two kinds of advertising media.
6. Identify any two functions of Marketing.
7. Explain the term overmarketing .
8. What is skimming pricing?
9. What is meant by balanced approach?
10. Who are retailers ?

 

PART  –  B

 

Answer any five of the following :                                                                                          (5×8= 40 )

 

1. What are  the external factors affecting pricing decisions ?
2. Classify goods and explain them.
3. Differentiate  advertising and salesmanship.
4. Enumerate the characteristics of a departmental store.
5. Explain the demographic bases of segmenting  consumer groups.
6. Marketing precedes  and succeeds production – Explain.
7. Describe the kinds of agent middlemen.
8. Discuss the elements of a marketing mix.

 

PART  – C

 

Answer any two of the following  :                                                                                     (2×20= 40)

 

1. Explain any ten kinds of sales promotional  tools.
2. Explain the management strategies followed in each stage of the product life cycle.
3. What are the qualities of a good sales person ? Explain them.

 

 

 

 

Go To Main page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Latest Govt Job & Exam Updates:

View Full List ...