LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – STATISTICS & VIS. COMM.

KP 13

FOURTH SEMESTER – April 2009

CO 4204 / 4200 / 3103 / 3100 – PRINCIPLES OF MARKETING

 

 

 

Date & Time: 27/04/2009 / 9:00 – 12:00  Dept. No.                                                 Max. : 100 Marks

 

 

PART-A

 

ANSWER ALL THE QUESTIONS                                                       10 x 2 = 20

 

1. Define the term Marketing.
2. What is sales promotion?
3. What is meant by product development.
4. Who is a retailer?
5. What are the features of Modern Marketing?
6. What is intensive distribution?
7. Explain undifferentiated marketing.
8. What is meant by personal selling?
9. What is futures market?
10. Define Penetrating Pricing.

 

PART – B       

                                       

ANSWER ANY FIVE                                                                              5 x 8 = 40

 

11. Explain the various objectives of pricing.
12. Describe different approaches to the study of marketing.
13. What are the functions and services provided by wholesalers?
14. Point out different modes of transport. Explain the advantages and limitations of

railway transport.

15. What are the benefits of market segmentation?
16. What is warehousing. What are its functions and advantages?
17. What is meant by marketing of services? How can it be classified?
18. Explain the advantages of advertising to the manufacturers, traders and consumers.

 

PART – C

 

 ANSWER ANY TWO QUESTIONS                                                    2 x 20 = 40

 

19. What is market segmentation? Explain the methods of segmenting the markets.
20. Explain the concept of Product Life Cycle. Describe the various stages of the product

life cycle and indicate the strategies you would adopt at the different stages.

21. Define a market. Explain the seven different classifications of markets.

 

 

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