LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIFTH SEMESTER – APRIL 2012
VC 5516/VC 5512 – COMMUNICATION THEORIES
Date : 27-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Give brief answers to ALL the following questions in 50 words each: (10 X 2 = 20)
- Agenda Setting
- Wilbur Schramm
- Communication
- Media Convergence
- Culture
- Mass Society
- Hegemony
- Postmodernism
- Dominant Ideology
- Media effects
PART – B
Write short notes on ANY FIVE of the following questions in about 200 words each:
(5 X 8 = 40)
- Write a note on diffusion models.
- “The message conveyed by the media is invariably mediated by the opinion leaders of different groups”. Analyse the statement with the help of a communication theory.
- Discuss the concept of media gratification approach.
- What are the social functions of media?
- Discuss the impact of communication technology on society.
- Write a short note on dominant paradigm.
- Explain popular culture with two Indian examples.
- Write short note on all powerful media theory.
PART – C
Write essays on ANY TWO of the following in about 500 words each: (2 X 20 = 40)
- Discuss in detail the Transmission Model, Expressive Model, Publicity Model and Reception Model of Communication.
- Discuss the Normative Theories of media.
- Explain the current theories about new media.
- Elucidate in detail various media determinants.
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