Loyola College B.Sc. Visual Communication April 2012 Development Communication Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – APRIL 2012

VC 5518/VC 5510/VC 5500 – DEVELOPMENT COMMUNICATION

 

 

 

Date : 25-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Answer ALL the questions in about 50 words each:            (10×2=20 marks)

 

  1. Development Communication
  2. Dependence
  3. Goals of development communication
  4. Decentralization
  5. Therukoothu
  6. Silver screen
  7. Social advertising
  8. DAVP
  9. Campaign
  10. Everett Roger’s contribution to development communication.

 

PART – B

 

Answer any FIVE questions in 200 words each:             (5 x 8 = 40 marks)

 

  1. Distinguish between development communication and communication for development.
  2. Do you agree that ‘empowerment through silver screen’ is possible? Substantiate your argument with examples.
  3. Explain the criticisms against the diffusion of innovation approach?
  4. Explain how the new media can bring about social change.
  5. Explain social advertising. Do you agree that it helps the rural population to a larger extent?
  6. Brief about the various problems involved in social advertising.
  7. Design a campaign for eradication of child labour.

 

PART – C

 

Answer any TWO of the following in 400 words each:   (2 x 20 = 40 marks)

 

  1. Write your opinion about the obstacles the third world countries face in the process of development.
  2. Radio is considered as a tool for national development. Explain with suitable examples.
  3. The process of national development is linked with communication development in India-Elucidate.
  4. Elaborate on the taxonomy of social ads.
  5. Discuss the role of NGOs in the empowerment of women and children.
  6. Elaborate on campaign strategies.

 

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