LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIFTH SEMESTER – APRIL 2012
VC 5518/VC 5510/VC 5500 – DEVELOPMENT COMMUNICATION
Date : 25-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL the questions in about 50 words each: (10×2=20 marks)
- Development Communication
- Dependence
- Goals of development communication
- Decentralization
- Therukoothu
- Silver screen
- Social advertising
- DAVP
- Campaign
- Everett Roger’s contribution to development communication.
PART – B
Answer any FIVE questions in 200 words each: (5 x 8 = 40 marks)
- Distinguish between development communication and communication for development.
- Do you agree that ‘empowerment through silver screen’ is possible? Substantiate your argument with examples.
- Explain the criticisms against the diffusion of innovation approach?
- Explain how the new media can bring about social change.
- Explain social advertising. Do you agree that it helps the rural population to a larger extent?
- Brief about the various problems involved in social advertising.
- Design a campaign for eradication of child labour.
PART – C
Answer any TWO of the following in 400 words each: (2 x 20 = 40 marks)
- Write your opinion about the obstacles the third world countries face in the process of development.
- Radio is considered as a tool for national development. Explain with suitable examples.
- The process of national development is linked with communication development in India-Elucidate.
- Elaborate on the taxonomy of social ads.
- Discuss the role of NGOs in the empowerment of women and children.
- Elaborate on campaign strategies.
Latest Govt Job & Exam Updates: