LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2012

VC 3506/2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 26-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer ALL the questions:                                                                                 (10 x 2 = 20 marks)

 

1. Define mass media.
2. Global village.
3. Media rhetoric
4. Media determinants
5. Ideology
6. Media saturation
7. Opinion leaders
8. New media
9. Community radio
10. Reality show

PART – B

 

Answer any FIVE in about 200 words each:                                          (5 x 8 = 40 marks)

 

11. Explain the need for media awareness among the general public.
12. What are the various economic determinants?
13. Elaborate on dominate and subordinate idiologies.
14. Explain the usage of media in relation to uses and gratification theory.
15. ‘Media constructs reality – Discuss.
16. Discuss about visual culture in India.
17. What are the Indian initiatives towards alternative media? Discuss with examples.

 

PART – C

 

Answer any TWO in about 400 words each:                                                  (2 x 20 = 40 marks)

 

18. Explain the upcoming media monopoly in Tamil cinema. Discuss its impact on the content of films in future.
19. Discuss in detail the impact media on women and children.
20. Justify with examples whether cencorship is required in advertisements.
21. Discuss how and how not to study media.

 

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