LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
SIXTH SEMESTER – APRIL 2012
VC 6656/VC 6603 – MEDIA MANAGEMENT
Date : 16-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
Give brief answers to ALL the following questions in 50 words each: (10 X 2 = 20)
- Sarnoff Law
- Media Management
- Artist Release Form
- Theory Y
- Planning
- Market Share
- TV Programming Manager
- Deficit Budget
- CTC
- Departmentalization
PART – B
Write ANY FIVE of the following questions in about 200 words each: (5 X 8 = 40)
- Write a short note on media scheduling.
- Discuss the important heads of a centeralized news organization with a flowchart.
- Distinguish the essence of horizontal integration and vertical integration in Indian media industry.
- How do sales promotion help a retail advertising campagin for a significant success?
- Describe the problem faced by a media organization in managing ‘Creative People’ and the ‘Bussiness People’.
- Elaborate on the challenges faced by a music manager in private FM broadcasting.
- Write short notes on project production cycle (PPC) in web designing.
PART – C
Write essay on ANY TWO of the following in about 400 words each: (2 X 20 = 40)
- Explain in detail the roles and responsiblities of a personnel manager.
- Discuss in detail the skills and training required for a production manager to do a cost effective TV show production, which includes post production.
- Explain in detail the salient features of organizational behaviour.
- Elaborate on the purpose, tools and techniques of sales promotion.
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