LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIFTH SEMESTER – NOVEMBER 2012
VC 5516/VC 5512 – COMMUNICATION THEORIES
Date : 03/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Give brief answers to ALL the following questions in 50 words each: 10×2=20
- Elites
- Mass Society
- Communication Science
- Gender
- Popular culture
- SMCR model
- Homogenisation of culture
- Oligopoly
- Concentration of media ownership
- Media determinants
PART – B
Answer any FIVE of the following questions in 200 words each: 5×8=40
- How do you relate ‘Mass’ with ‘Culture’? Write on the expression Mass Culture.
- 12. Explain how the theory of Gate keeping works in media organizations with special reference to dailies
- Critically evaluate the contents of television advertisements and how they cultivate and shape perception of children.
- 14. Discuss the impact of communication technologies on our society.
- Explain the relevance of agenda setting theory.
16.’Media censorship is necessary to protect the public’. Do you totally agree with this statement? Why?
- Write briefly about the pyramid of communication.
PART – C
Answer any TWO of the following questions in 500 words each: 2X20=40
- Elaborate on structural and behavioural analysis of media.
- Why is improving the quality of content of media necessary? Explain.
- Do media influence learning? Substantiate your argument citing theories of media effects.
- Elaborate on the gender stereotyping in television programmes.
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